:Douyin updated the LOGO, the new font is much more pleasing to the eye!-Font Tutorial免费ppt模版下载-道格办公

Founded in 2016, the short video sharing platform "Douyin" has quickly become popular across the country in just four years and has become a must-have app for everyone's mobile phone.

The international version of Douyin, TikTok, is also very popular overseas. Its download and installation volume once ranked first in the US market.

According to the "2019 Douyin Data Report" released by Douyin earlier this year

As of January 2020, the number of daily active users of Douyin has exceeded 400 million.

Recently, we received a report that the short video sharing platform "Douyin" has revised its logo.

Douyin began to update the brand LOGO gradually in January this year

Up to now, the new LOGO has been displayed on its official website, social media platforms and the latest versions of Android and iOS clients can be seen.

New LOGO for Douyin

The music note "♪" icon of Douyin is just like its product positioning. For young people who dare to express themselves, it shows cool, fashion, music, Street, young personality.

The old LOGO of Douyin

The jitter effect of the faulty wind not only makes the LOGO have the theme of "shaking"

but also maximizes the senses of users.

There is no doubt that the new version of Douyin’s LOGO icon has not been changed. The biggest change is to remove the word “short video” from the LOGO and redesign the font of “Douyin”.

New and old fonts of Douyin

The strokes of the "Douyin" font currently used are relatively scattered, especially the "Dou" and "Li" are processed at right angles, which is particularly dull.

The new font weakens the arc of the corner of "扌", increases the slope of the stroke of "斗", and the right incision of "日" at the bottom of "Yin" is completely closed.

In general, the new font is more harmonious and unified.

New and old fonts of Douyin

In fact, this new font has already appeared in the new LOGO of ByteDance's product "Douyin Volcano Edition".

On January 8 this year, "Volcano Video" was renamed "Tik Tok Volcano Version" and a new version of the LOGO was launched.

The new icon of "Douyin Volcano Edition" inherits the brand assets of "Douyin" in design, and then integrates the flame icon used in "Volcano Video" into the bottom of the note.

Comparison of fonts between "Douyin Volcano Version" and "Douyin"

However, there are still slight changes in the fonts used in "Douyin Volcano Version" and Douyin< /section>

For example, the inclination of the two points of "斗" in the character "Dou" is obviously larger than the former (as shown in the picture above).

Douyin new LOGO

Douyin's new slogan records a beautiful life

Douyin new LOGO web version

The new Douyin LOGO in the 8th anniversary poster of ByteDance

The new version of Douyin TVC

Thanks to Meng Jiangnan (475008007) for the tip.

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