Chinese characters, embodying the unique and profound beauty of China, are the brilliant treasures of Chinese culture. When it comes to creative advertising, creative Chinese characters can often achieve amazing results. Today I will bring you a dry article and recommend some commonly used creative methods for font design.
1
Replacement method. The replacement method is to add different graphic elements or text elements to the text elements of a unified form. Its essence is to replace a certain part or a certain stroke of a font with a certain image according to the content and meaning of the text. These images are either realistic or exaggerated. Replacing part of the text exposes the connotation of the text, adding a certain artistic appeal to the image and senses.
2
Common method. "Public strokes" is a form widely used in text graphic creative design. Characters are a kind of visual graphics, and its lines have a strong composition. From the perspective of simple composition, we can see the similarities and differences between strokes, find the internal connection between strokes, find the conditions that they can use together, and extract it Come out and merge into one.
3
Decomposition and reconstruction method. Decomposition and reconstruction is to break up familiar text or graphics, examine and recombine them from different angles, the main purpose is to destroy their basic laws and seek new design life. Applying text graphics to the design can make the work have a strong visual impact, and it is easier for the public to recognize, understand and remember the theme of the designer's work.
4
The method of amputation. The method of cutting limbs is to properly break some sealed and surrounded characters, or cut off the left part, or remove the right part, reflecting some sense of design. But there is one thing to pay attention to when using this method: the limbs should be amputated appropriately when they can be identified.
5
up and down stretch method. This method is to make the characters thinner and then stretched up and down to create a barcode-like feeling, which can enhance the sense of art and design.
6
The finishing touch (or a bit of elongation). In fact, this is also a kind of elongation method. Find a point or line in the logo as the key point to elongate it, so that the processed font and adding a stroke are the finishing touch.
7
Use foreign as Chinese. This creative approach is actually quite simple. First, find a few special English fonts in the font library, then find out the strokes and characteristics of these fonts, and finally apply these characteristics to the design of Chinese fonts to reflect a different aesthetic feeling.
8
Structural transformation method. This method can be said to be a kind of substitution method, which is to replace vertical or horizontal lines or folds with other gestures. Although such a creative method can create an artistic sense, the recognition of the font will be greatly reduced.
After reading so many creative ways of font design, do you feel inspired now? May wish to choose one of the methods to design your name!
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