Source/Top Creative Marketing ID: TOPCMG
Coca-Cola has entered China since 1979
So far, a full 40 years
We have witnessed the development and changes of Coca-Cola in the past 40 years
Coca-Cola has witnessed China's long history and culture
Over the past 40 years of reform and opening up, China's development and rejuvenation
Previously Coca-Cola launched a 40th anniversary commercial
Looking back on the "Coke event" experienced in China over the years
and everything Coca-Cola cares
So what is "care"
Coca-Cola gave 15 answers in one breath
It contains Coca-Cola's understanding of caring
Learning Chinese characters as the Romans do is a top priority for Coca-Cola
Do you still remember the earliest Coca-Cola classic Chinese LOGO?
There is mellowness in the retro, and the strokes are calm and powerful
Every stroke is interpreting "care", written to the people who care
Therefore, Coca-Cola created "Caring about Body"
This is the perfect blend of inspiration and culture
"Zai" is the sprout that breaks the ground, embodying the initial and instinct of life
"Hu" means to stabilize the breath and breathe smoothly
"Care" is what Coca-Cola has perceived for 40 years
There is a special temperament in the root of Chinese culture
As a result, Coca-Cola is dedicated in the atrium of Beijing COFCO Plaza
Three-and-a-half-month-long "Care About Style" Text Exhibition
More than 30,000 Chinese characters hang in the air
The text goes out of the plane and becomes three-dimensional
The reflection and brilliance of Chinese characters blend and reflect each other
This exhibition is created by many well-known artists
Using calligraphy, music, painting and other art forms
Create a unique "Careful" Chinese Character Exhibition
Not only is the literary temperament explosive! You can also talk through time and space
Being in it, there is a happy sense of vertigo
Each Chinese character sways slightly with the flow of air
The color changes with the warm and cold of the light
Symbolizes the sun, moon and stars, revolving round and round, endless
Chinese characters that we are usually familiar with
This moment seems to be the most beautiful and powerful symbol in the world
Immersive scene design, combined with light and shadow changes
Like being in a whimsical art space
Bring visitors a more intuitive and shocking visual impact
Everywhere and every corner is a holy place for taking photos
Coca-Cola's Chinese Character Art Exhibition
What is the inspiration and idea behind it?
Let's find out in the short video below
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Everything in the world begins with a drop of water
Life comes into being and evolvesFrom plants to animals
The appearance of the text makes people
Standing still between heaven and earth
People are constantly communicating and connecting with text
Culture is bornand makes human beings breathe and move forward
When civilization continues to developPeople begin to care about nature and give back to natureThink about what is greater wisdom
(This also reflects that with great power comes great responsibility)
Using Chinese characters as the carrier, combined with the brand concept
Inheriting the caring spirit of Chinese characters
reflects Coca-Cola's beverage philosophy
For a foreign beverage giant entering the Chinese market
For 40 years, I can still maintain a humble and learning attitude
Expressed praise and longing for Chinese characters in various ways
To be able to comprehend the wisdom of Chinese characters is very rare
It seems that the friends in the capital are blessed
You can check in this net red holy place on the spot
You can also get literary blockbusters and dominate the screen Moments
It’s full of temptations, the editor’s real name envies you all
Recommend follow
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