While typography isn't the most visible element of website design, it plays a vital role in the look and feel of the internet. With thousands of different character sets out there, choosing the right font for a website has become an increasingly challenging personal decision.
From leads to pixels
Typefaces have evolved over 600 years, starting with lead alloy blocks and progressing to contemporary digital typefaces. In 1530, Claude Garamond invented a typeface that has remained popular ever since; John Baskerville achieved something similar in 1757. Typography established the concept of standardized typefaces, and with the rise of books, newspapers, and later magazines, readers began to demand greater readability and aesthetics. The style-conscious 1920s brought us Gill Sans, Bembo and Futura, while Times – the precursor to Times New Roman – debuted in 1931.
Today, there are all kinds of fonts. Some typefaces have strong associations with specific places or brands, such as the Johnston typeface used on the London Underground signage in the UK. Steve Jobs' association with calligraphy in the 1970s inspired his iconic Chicago typeface for the Apple Macintosh, while the computer revolution of the 1990s That prompted Microsoft to introduce minimalist fonts including Georgia and Verdana. Over the past decade, some fonts have grown in popularity (Futura, Garamond), while others have declined (Times New Roman, Courier).
read all about
In the end, readability is the most important attribute in web fonts. This is why complex serif fonts have largely been replaced by simpler sans serif fonts. You can see an example of a sans serif font here - the Midphase blog is published in 10.5pt Arial. We chose Arial because it is clean and provides the best readability against a pure white background. We also improved readability with double-spaced subheadings, while bold is used for paragraphs for visual impact. Instead, we avoid italicizing words or phrases, as this can make reading more difficult. Shadowed fonts and 3D effects can also affect readability, which we discuss in detail below.
Here are some factors to consider when choosing a font for your website:
compatibility.
A little-known font may not render correctly in some web browsers, and each browser will interpret graphical content in subtly different ways. When selecting fonts for your website, the most important factor is undoubtedly making sure they display consistently across browsers. If you're not sure, Google has released a library of fonts that are free to use. For sure, these fonts look equally clean in Safari, the Android browser, Firefox, and even Internet Explorer.
legibility.
As mentioned above, this blog is published in a minimalist Arial font. Choosing a low-key typeface that is very clearly defined between letters optimizes readability. Watch out for some common mistakes - fonts where the letter "n" is placed after the "r" resembles an "m" (Franklin Gothic), or where the letter "o" is not easily distinguishable from the "a" (Lucida handwritten ). When in doubt, test the potential font of a sentence containing all 26 characters - "the quick brown fox jumped over the lazy dog" is a popular choice for this test.
characteristic.
If you run a vintage bookstore, an italic serif font might help convey tradition and an appreciation for classic publishing. But if you're running an auto repair shop, italic serif fonts can look ridiculous. Typefaces should reflect the character or ethos of a company, which is why modern brands tend to embrace post-war art sans serif fonts like Helvetica. Likewise, Comic Sans should be avoided unless you want to position a company as deliberately retro. Many years ago, this was the most popular font on the internet, but the world has changed.
Articles are uploaded by users and are for non-commercial browsing only. Posted by: Lomu, please indicate the source: https://www.daogebangong.com/en/articles/detail/Choose%20the%20right%20font%20for%20your%20new%20website.html
支付宝扫一扫 
评论列表（196条）
测试