Every Chinese character is a hero who has traveled through thousands of years. As the carrier of Chinese characters, fonts, like the armor of these great heroes, live with them and depend on each other, leaving their own unique marks in the long river of history. About 4,000 years ago, testable Chinese characters appeared, until Fuxi and Cangjie invented Chuwen; about 2,200 years ago , Shu Tongwen appeared; about 1300 years ago, the emergence of woodblock printing marked the entry of font creation into the era of writing and engraving; about 1000 years ago, movable type printing, known as one of the four great inventions in ancient China, greatly improved the efficiency of printing , making possible the widespread dissemination of books and knowledge. Nowadays, font creation has ushered in the "desktop era", and electronic screens such as computers and mobile phones have become A stage that presents various fonts. From oracle bone script to electronic screenChinese characters are the oldest characters in the world. It is also the most youthful text in the world. As a representative of ideographic characters, Chinese characters can be transformed into oracle bone inscriptions with a history of three or four thousand years, or incarnate It is a simplified Chinese character that has only appeared and been used for decades. They come in one continuous line and have a long history, like a virgin forest, building the "bottom algorithm" of oriental civilization. Chinese characters have traveled through the millennium. The past events portrayed with swords, gold and bamboo, and written in words, and the chicness of spring and autumn written in ink. Chinese characters have a long history, and each typeface carries the history of an era. And running script, the characteristics of each writing font are deeply influenced by the character carrier and writing function at that time, and are also deeply branded by the times. Chinese characters have changed from calligraphy fonts based on writing to traditional printing fonts based on engraving and movable type printing, industrial printing fonts based on lead type, and screen display as the basis. The font transformation of the carrier is inseparable from the transformation of technology and technology.
As technical means change, the arbitrariness of writing is also weakened. In the era of engraving and printing, fonts had more room for development. After the rise of movable type printing in the Song Dynasty, due to the need for standardization, the fonts became horizontal and vertical. This typeface is called Songbanshu, which is closer to the modern Songtype. The 2008 Beijing Olympic Games used movable type printing as inspiration to arrange the performances for the opening ceremony.
The introduction of modern industry has made Chinese font design inevitably influenced by the West Sans serif and Japanese Gothic influences. Typeface bold characters gradually appeared in Chinese printed newspapers, and they were often used in titles. The design of the black body retains some features of handwriting, such as the design of the corners has some features of regular script. Limited by printing technology, early font designs would design some negative gaps at the corners of Chinese characters, this is because ink Wetting can blur the edges of printed text. These gaps are designed so that when the ink wets in, these gaps are just filled, which is called "ink trapping". By the 1970s, printing was replaced by phototypesetting on film. In the era of phototypesetting, because repeated photos would distort the strokes, a slightly protruding structure was designed at the end of the strokes, which is the "flare mouth". With the development of technology, font design is constantly updated and evolved. /B Station @oooooohmygoshNowadays, although "ink trap" and "flare mouth" are no longer Necessary design, but many fonts still retain these characteristics. In the information age, the task of text design and typesetting is largely handed over to computer software and browsing device. In the era of screens, fonts have also undergone changes from dot matrix fonts in the BP machine era to vector fonts, and then to screen display fonts. Without technical limitations, designers will pay more attention to humanity, aesthetics and practicality. /《Abstract.The.Art.of.Design.》
Font design is no longer limited by technology, how to take into account the practicality and beauty of fonts, how to transfer the beauty of Chinese characters from paper thousands of years ago How to let the general public feel the cultural pride of being Chinese at any time when Jane transitions to the LCD screen has become an ultimate problem facing contemporary type designers and broader cultural inheritors. Every Chinese character is the condensation of aestheticsEvery Chinese character is a super LOGO. To design an English font, you need to complete the design of 52 characters. But if you want to design a Chinese font suitable for mobile phones, you need to trace the specific shapes of 27,533 Chinese characters one by one, and the workload is 529.48 times that of the former. Take the new stroke design of Huawei Hongmeng companion font HarmonyOS Sans as an example, the design work lasted for more than a year. At the beginning of the project, Huawei internally hesitated whether to spend a lot of effort to design a font of its own. In the end, in order to meet the requirements of HarmonyOS for all scenarios and multiple devices, and to reflect the characteristics of HarmonyOS, Huawei decided to design a font that belongs to HarmonyOS. We who are accustomed to electronic products have not lowered our aesthetic standards for text. Unique, easy-to-read, and versatile are the major characteristics that were followed when designing HarmonyOS Sans. As a general-purpose font, how to balance and choose between universality and uniqueness is also the biggest difficulty encountered by the font development and design team. The design team followed the "two-eight principles" - 80% of the new fonts follow the traditional black body design, 20 % draws on the characteristics of italics. It not only embodies the humanistic sense, but also shows the calligraphic aesthetics of returning to the origin, and makes the font not too artistic, and achieves an ingenious balance between reading functionality and humanistic feelings. For example, in some strokes, HarmonyOS Sans imitates the regular script aesthetics of the hook—— The long strokes are soothing, gentle and curved, the vertical stroke absorbs the calligraphy strokes and rises slightly, the oblique stroke is flexible and changeable, and the horizontal fold curve blends into the beauty of handwriting and has warmth. Every single hook hides the excellence of the font designer.
During the design process, the HarmonyOS Sans font has been modified many times. In the process draft, some well-designed font styles appeared, and in the end, many personalized parts were given up because of the need to take into account the versatility, which made the designers feel a little regretful. In terms of legibility, the design team also optimized the "grayscale" feeling of the font through technical means. For example, the details of the strokes that seem to be continuous, the parts where the strokes are too concentrated, and the places where the strokes are complicated. A small adjustment can change the look and feel of the entire font.
There are a large number of "口" characters in Chinese characters. The two vertical lines at the top will slightly exceed the horizontal line at the bottom, and play a role in supporting the font. But for the character "口" which is not located at the bottom of the Chinese character, if the same design is still used, the font will be too squeezed and cumbersome. Therefore, the designers deliberately optimized the "口" characters that are not located at the bottom of Chinese characters to make the overall font more refreshing and orderly. Whether the word "口" is comfortable or not determines to a certain extent whether the style of the Chinese font is harmonious.
In font design, all Chinese characters are embedded in a box, this box It is called the "text body frame", and the part that is stained with ink and actually has the text is called the "literal". The literal will not fill the character body, but it determines the maximum area that Chinese characters occupy in the character body frame. The ratio of the literal box to the text body box is the literal rate, which determines the text spacing by default. The average literal ratio of the early screen black fonts was 94%. Because the screen resolution is not high, in order to make the glyphs clearer, the font ratio can only be increased appropriately, but this will cause the font layout to be too compact. Glyphs with different structures also need different spacing settings to maintain balance.
With the iteration of technology and the improvement of screen resolution, the font size is no longer It is the primary factor to consider when designing fonts. The average literal rate of the current mainstream is 91%, and the font spacing is relatively more comfortable. HarmonyOS Sans increases the vertical literal rate by 2%, making the font more straight and more suitable for vertical Mobile phone reading. Today's font design must adapt to the reading habits of the electronic age. The efforts of HarmonyOS Sans are actually answering various specific questions about font design and cultural heritage: integration The advantages of bold and italic fonts, meticulous visual optimization for the screen reading experience, balance the design needs of clear and easy to read and elegant and beautiful fonts, it uses the wisdom and accumulation passed down from the ancestors, in a way that is more in line with the demands of the general public presented. The intersection of ancient and modern times, both refined and popular - this is not easy, so it is more respectable. Faithful to the ideal, the fonts are all romanticFor ordinary people, fonts and characters appear together, and the two blend together like fish and water, inseparable and ubiquitous. For online store owners, KOL, UP owners, a beautiful and practical The role of free commercial fonts is even more extraordinary. Many online store owners have been sued for using copyrighted fonts in product detail images experience. Two years ago, an intern from a company commercialized the Microsoft Yahei font, causing the company to be sued by Founder and Adobe, resulting in a loss of 18.6 million yuan and layoffs of 42 people, causing a sensation on the Internet. In 2007, Founder sued Blizzard for a font infringement claim of 100 million yuan, and the other party used Microsoft Yahei font . In May 2012, the court made a final judgment, ordering Blizzard and other defendants to pay 2 million yuan. In 2020, the props "History of the Ghost Clan" used in the movie "Nine-story Demon Tower" used 7 characters in calligraphy works without authorization, and was sentenced to 140,000 yuan in compensation, 20,000 yuan per character. Cases of font infringement occur from time to time, which is the easiest minefield for media practitioners to step on. / Screenshot of "Nine-story Demon Tower" movieIt turns out that we As long as the fonts used in the Windows system are separated from all commercial activities on the Windows platform, they are copyright infringements. Under the Windows system, any commercial behavior is not allowed. The HarmonyOS Sans developed by Huawei is not only open to everyone and free for commercial use, but also can adjust the font thickness for easy design personnel use. An open ecology allows more partners to join, so that all partners can use a unified font. This is in line with OpenHarmony's open source philosophy. On the Hongmeng developer website, all third-party developers You can see a full set of design guidelines, which support 105 languages under the Chinese, Latin, Cyrillic, Greek, and Arabic languages for free use. HarmonyOS Sans is open and free, allowing more people to have fonts available.
Chinese characters are born of the universe and contain the Chinese people's cognition and infinite imagination of the universe. The highly condensed Chinese characters are endowed with more Beautiful meanings, just like the concept of HarmonyOS Sans "the heart is the universe, the words are endless", all of them are romantic expressions of extreme imagination in the fonts. The interconnection of all things and harmonious coexistence is the ideal of Hongmeng and the fulcrum of Hongmeng's design. It clearly points to a It not only takes into account practicality and efficiency, but also contains a romantic and grand ideal future. Chinese characters are a very good medium, which makes the pursuit of Hongmeng come true, and thus stretches thousands of miles. When we seek the innovative expression of the integration of ancient and modern times, in addition to explaining to the outside world that "I "Whoever it is, has gained the courage to face the future. < span >✎Typesetting | Reprinting without permission is prohibitedFor advertising cooperation, please contact WeChat: xzk96818
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