Text/Yao Dandan Picture/baidu
The font design of Chinese characters has also taken advantage of this heat wave and has begun to be valued by more and more people. Chinese characters are very expressive characters. Its beauty is not only reflected in the shape of the characters, but also in the structure of the characters. The two echo each other, highlighting the beauty of Chinese characters, thus showing the integrity and aesthetics of Chinese characters Function.
The beauty of Chinese characters is inherent. Analyzing and learning from the beauty of these fonts, and applying them to the design of Chinese character fonts will create a new world for the design of modern Chinese character fonts. Combining the visual language of font design with the unique beauty of Chinese characters, it fully demonstrates the artistic charm of Chinese font design.
Text design in graphic design is a visual form of expression that integrates dissemination of information, visual aesthetics, and emotional expression, and is the most direct, clear, and fastest information in graphic design carrier. If the concept of visual language design is taken as the starting point, font design includes a comprehensive and overall visual communication design such as the semantic meaning, linguistic nature, language pattern, and context of the visual language of text form, so it will definitely involve a wider cultural level. .
Semantics
The so-called "semantic meaning" refers to the information connotation that can be understood from the surface of the text. It contains: the inherent meaning or semantic information of the text, usually the conceptual semantic meaning of the text and the semantic meaning of literary language art; it also includes the implication information expressed in the shape and structural form of the text itself, which is generally perceptual visual expressive meaning information.
What text design needs to do is not only to optimize the design of the inherent information of the text, but also to develop the morphological language information of the text itself Design, and organically combine and unify the two in the overall design goal. Therefore, text semantic design is about the overall design and overall optimization of text design information. In order to achieve this goal, it is necessary to make a comprehensive and comprehensive design for the design implication information related to conceptual text, language text, literary text, and shape expression. Recommended reading: The beauty of Chinese characters! Chinese font design principles
language
The so-called "linguistic nature" refers to the nature or attribute of written language. It includes the sensibility and rationality, conceptuality and imagery, aesthetic artistry, communication design, literariness of written language and other different natures of written language.
The linguistic design of the text should be subject to the needs of the visual communication of the design information, based on the inherent conditions of the text language itself, and fully consider the various factors such as the object of communication and the environment, and make a comprehensive overall thinking. Different languages have different visual morphological characteristics, semantic expression and form of communication, which requires careful analysis by the designer to make the best choice or combination.
Slang
The so-called "language style" refers to the form of written language communication. Such as: intuitive form, metaphorical form, literal form, graphic form, abstract form, realistic form, freehand form, individual form, comprehensive form, etc.
Use mosaic, tiling and other expression techniques to express its connotation directly in words. This is a way of expressing design in the form of written language, and it is also an important aspect of design art expression, because the form itself has independent expressive value and significance. Developing the expressive functions of different language styles and creating new text visual language forms are also extremely important tasks in text design.
Context
The so-called "context" refers to the language environment in which design information is transmitted. The visual language environment of text design mainly refers to the visual environment atmosphere formed by the design body in the picture, text, space, color and the overall structural relationship among them, as well as the external visual environment atmosphere in which the text design is located.
Special attention should be paid to the effective grasp and regulation of the audience's visual acceptance psychological environment in font design. For this reason, the language environment of text design information communication should not only include both subjective and objective environmental connotations, but also focus on the subjective acceptance of the psychological environment of the design audience.
Text design not only requires scientific and rational analysis to guide designers to think about design objectively, but also requires designers to express their perceptual artistic feelings to enrich, enrich and improve the internal and external visual information of text Improve the visual quality of Chinese characters in visual communication.
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