1. "Western Style Chinese Use" and "Ancient Style Practical" borrowed words
This kind of character-making method may be the one that Party A dislikes the most, because from Party A’s point of view, “just change the length, angle, presence or absence of a hook, and whether to close the mouth of a certain stroke, but the lion opened its mouth and quickly caught up It’s money for a poster. I refused, and I chose to find one in the office font library.”
Kashiwa Sato: Le Cuiting Art Museum
But in fact, the practice of borrowing ancient characters or certain strokes from other national languages can best reflect a designer's cultivation and accumulation. Because there are few changes, it needs more precision to make people's eyes shine; because it is necessary to accumulate ancient and modern Chinese and foreign Calligraphy creates characters, so it needs more daily thinking.
Saury works by designer
If you want to express the simple texture, but feel monotonous, you can choose to combine images or English characters around the text.
2. Split geometry
Replace the original angular and round places with squares, rectangles, trapezoids, circles and other geometric figures to form a round or tough style.
This approach is structured and easy to draw inspiration from architectural elements. If the client entrusting you has its own physical store, the geometric font can adopt certain styles of the architectural structure (exterior or interior) to achieve an effect that is more in line with the brand style
Poster of Musashino Art University
3. Integrate into the image
Incorporating images is the same as dividing geometric figures, both need to transform symbols such as Chinese characters into patterns. The difference is that the former is figurative, while the latter is abstract. I always think that Chinese characters are easier to make and more interesting than English styles, because Chinese characters themselves are evolved from totems and paintings.
Oracle
To integrate into the image, you only need to change the Chinese characters into their original appearance - painting, but you need to pay attention to this kind of "painting" and consider the brand image. If you can use the picture in the word to express what the product/shop does very cleverly, It couldn't be better. You know, now you only look at the name of many shops, and you have no idea what they sell.
4. Line vectorization
Just like MBE-style vector paintings, Chinese characters can also be turned into real lines. Although this method makes the font itself lose the thickness of each stroke, it is neat and orderly, and it is easier to create an overall effect.
Works by designer TaiChung
Designer KÉSON works
Works by designer YangShaoChun
5. Make texture
If creating in 2D doesn't satisfy your client, try 3D. The forms of light boxes, building blocks, seal cutting, and relief can make text more textured.
Embossed effect
Stamp effect
6. The ultimate goal: to build emotion and image
Designer Zuo Zuo once said: "Designers often face three kinds of materials, one is physical materials, such as products, copywriting, slogans, brand names, pictures, images, etc.; the other is compositional materials, such as space, contrast, proportion, and balance. , rhythm, repetition, point, line, surface, shape, color, thickness, volume, texture, etc.; one is psychological material, visual experience, visual illusion, audience's feeling, designer's feeling."
No matter which method is used, our aim is to create a unique image of the brand, trigger an emotion, and make a lasting impression. All coinages are appearances, but needs are the soul.
Fonts do not exist in isolation, they need to be viewed in conjunction with the overall atmosphere.
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