Generally speaking, the creative points of a good font design mainly include: the shaping of the pen shape, the change of the structure and the positioning of the style. The creative design of fonts is nothing more than these three methods.
One: Shaping the pen shape
Stroke shape refers to the shape of the stroke, which is the basic image of the strokes of the characters. The difference of stroke shapes determines the similarities and differences of fonts. In the creation of stroke strokes, we must be good at summarizing, daring to imagine, and full of creativity. The development of fonts is also gradually developed in the change of pen shape.
For example, Li Si, the prime minister of the Qin Dynasty in our country, simplified the large seal script in the late Western Zhou Dynasty and changed it to small seal script, which means simplifying its stroke shape. This completes the design innovation of fonts. Therefore, it is necessary to enter the creative design of the font. The first step is to reshape the pen shape. The pen shape is a variable element of the ever-changing font, what style and tone of the pen shape. The formed fonts are also necessarily comprehensively reflected in the style of the pen shape.
Creating a new type of font, shaping the pen shape is the first key. The shaping of the pen shape can be carried out by reorganizing the pen shape and changing the pen shape. By looking for the same and similar shapes, cleverly combined and shared with each other. make it regroup. Everything in the world has the same and similar shapes, and the combination of the same and similar pen shapes can produce wonderful fonts through exaggeration, trade-offs and mutual utilization. This creative method is also often used in traditional Chinese character graphic creation.
Two: Change the pen shape
is also a creative form commonly used in traditional font design, in which certain pen shapes are replaced with calligraphic, design, printed or figurative or abstract forms in part of the text. Make it produce humorous, intelligent and creative forms, and mobilize the visual atmosphere. For example, realistic graphics can form a clever fit. In addition, there are many ways to change the shape of the pen, such as mutation, irrational rotation, etc., which can create wonderful font works.
Three: Changes in structure
structure is the law of font composition. What rules are used to form fonts, and what is used in font composition to form the individual characteristics of fonts. It all depends on the change in structure. in font composition. Transformation structure is another important way to reflect the creative expression of fonts. The transformation of the structure should be based on the existing structural rules of the font, and various new structures should be created through creative changes and transformations. Changing font structure requires the courage to break and be good at discovering.
Four: Break through the shape of fonts
The shape of fonts has evolved over time. Has formed a standardized shape, or square, or circle, or triangle. To break through the shape of fonts is to dare to break the rules. Generally speaking, after the fonts have developed to a certain extent. The standard font shape is relatively rigid, breaking through the too rigid font shape. It must become a necessary means of modern font creativity. Regardless of Chinese characters or Latin fonts, on the basis of following the overall shape of the font.
Choose one or two of the strokes to break through the boundary of the shape. Or extend outward, connect, or shrink, and depend on other strokes, and secondly, the font can be changed into various accidental forms according to the needs of the specific expression theme. Breakthrough innovation requires consciously circumventing the limitations of the original norms. Use flexible and diverse means. Design from multiple angles to achieve the purpose of bringing forth the new through the old.
Five: Image superposition in structure
Superposition is a form of expression often used in composition. It uses the repeated accumulation of pen shapes to form a scale effect, which runs counter to the pursuit of concise modeling techniques. Pay more attention to the combination of multiple pen shapes and quantities. In order to achieve the visual effect of winning with more. The superimposed configuration mainly produces novel and unique effects through the superimposed changes of the direction, position, rotation, convergence, etc. of the pen shape.
Multiple basic pen shapes are superimposed to reveal the overlapping parts. Create a sense of space in a specific form, enriching the monotonous image. The charm of three-dimensional space can be produced in modern modeling design. These two modeling methods can have the same effect in the design of font structure.
In short.
The style of the font is to grasp the basic strokes of the text and be good at finding the elements that are most likely to form personality characteristics. A personalized element is applied to the basic stroke shape to form a serialized and stylized basic stroke shape, which also forms the basic personality characteristics of the font. In this way, the fonts can be calm or simple, elegant or romantic or simple and generous.
Type design plays an important role in disseminating information, communicating and so on. It is an important part of graphic design. It doesn't matter whether the font is used as the main body of the design or as an accessory part. All should choose appropriate ideas, and develop them through the changes of pen shape and structure and the creation of style. Coupled with a reasonable design method for performance, it is possible to continuously innovate in the design.
Therefore, in design practice, one should be good at seeking creative inspiration from multiple angles and forms, and follow the principle of unity of content and form. Find the right creative way to design. The common character of all excellent font design works is the perfect combination of content and form. Any form that deviates from the content is empty and should be avoided in our design.
cocoo.top Text: Wang Jiaoqing Picture/baidu
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