Chinese character design not only has the artistic beauty in font design, but also represents Chinese culture!

Text|Zhang Xucheng Picture|Google/Network

As one of the basic components of social development and human civilization, writing has become a carrier for the inheritance and development of social culture.

The standardized development of text makes fonts an independent cultural form. Various types of fonts are colorful and highlight their artistic beauty in the field of graphic design, and the emotional images covered by font design endow Font design with unique charm.

Chinese characters are extremely expressive characters. Their artistic beauty is not only reflected in the font structure, but also in the font shape aesthetics. The combination of the two highlights the complete artistic beauty of Chinese characters.

Chinese characters have a long history, and their charm and shape beauty are incomparable to any other characters. Therefore, drawing lessons from the artistic beauty of Chinese fonts and fully applying them in font design will certainly be able to highlight the unique charm of Chinese font design.

Inner beauty of culture

Since its creation, Chinese characters have already had their intrinsic value and aesthetic meaning. The original form of characters is just a graphic symbol, and its main function is to transmit information in the process of labor production and life.

In the process of contemporary typeface design, we must not ignore the root of Chinese typefaces and the connotation of traditional culture. It can be seen that when designing fonts, we must first be faithful to the ideological and cultural connotations of Chinese characters in our country, be loyal to the identity and usage habits of our nation, and avoid random changes that will lead to the loss of the inner beauty of the font, misinterpret the connotation of the font, and mislead the public.

Traditional aesthetics

As a recording tool of important literature, art and aesthetic thoughts in our country, Chinese characters will be subtly influenced by them in writing, design and modeling. For example, the tendons, bones, qi, meaning, emotion, and rhyme advocated in traditional calligraphy art have all made precise judgments on the aesthetics of Chinese characters, and various painting theories and aesthetic principles of Chinese painting also have important references significance.

As a visual art, font design must not stop at visual games or skills. It should draw inspiration from traditional aesthetic ideas, pay attention to aesthetic laws and art itself, so as to make artistic creation more valuable.

Innovative modal beauty

At present, font design often encounters many problems in object innovation, for example, how to effectively combine traditional and modern ideas? How to unify internal and external concepts? How to balance individuality and generality?

Because the concepts of visual beauty and ugliness are inherently contradictory, this contradictory concept also exists in the design process and requires specific consideration by the designer.

The process of font design is inseparable from many traditional and modern requirements and examinations. A good design not only carries the past, but also covers all the connotations of the present and the future. How far it can go depends on the depth of the designer's thinking.

Neither the learning nor the design process can look at the problem statically, and a balance must be found in this contradictory state. Font design and innovation fully reflect the designer's hard thinking, mood and real state.

Beauty in form and function

In terms of function, font design is based on visual aesthetics and communication, which fully embodies its practical characteristics. Therefore, it is required that the design process must have both the artistry and communication of fonts. Font design mainly studies two aspects: one is developmental design, and the other is creative design.

The developmental design is to develop and design the writing form of fonts for printing, typesetting or artistic pursuit, so it is highly normative; the creative design is mainly to facilitate the communication and appeal of commercial activities, so it is designed The font is more scientific. Specifically, the formal beauty of font design mainly includes the following aspects.

Recognize beauty

Recognition beauty is the most basic formal beauty in font design. No one will see its "beauty" if a font cannot be recognized after design. This is because it is not communicative, unable to show cultural or commercial appeals, and cannot be compatible with For the audience to communicate effectively, the design form may satisfy the laws of artistic aesthetics, but it can only be regarded as a visual game.

Structural beauty

Structural beauty shows the beauty of font form and structural changes. Among them, the structural connotation mainly includes the shaping of the pen shape frame and the order and rhythm displayed by the free combination of strokes. It should meet the artistic rules and visual aesthetic requirements, and the appearance should show sufficient formal beauty.

Beautiful style

Beautiful style means that the font design innovation process should be unique, so as to enhance the artistic temperament, taste and height of the work. For example, Song typeface and Hei typeface have their own characteristics. Hei typeface is simple and steady, while Song typeface is beautiful and dignified.

The form of font design includes not only the beauty of abstraction, but also the beauty of image, as well as the beauty of the combination of abstraction and image. As long as it is coordinated and unified to form a unique style, it is a good work. Of course, the unique style also helps to enhance its recognition and communication.

Application Beauty

Application beauty is mainly concerned with the unity of font design form and content. The designed font can realize the perfect integration of shape, sound and meaning. It forms a whole with great beauty and personality.

The beauty of distant artistic conception

The imagery characteristics of fonts provide the possibility for the realization of artistic conception in font design. From the perspective of artistic beauty alone, the beauty of artistic conception belongs to a kind of extreme and state: the scenes converge, the images are connected, and the audience is silently conquered by the profound artistic conception.

The beauty of artistic conception of font design can go deep into the heart from vision, and fully display its connotation and artistic beauty from color, shape, sound, and artistic conception. Sentiment can be cultivated, and the realm of thought has also been sublimated.

Deep emotional image

If artistic beauty is universally applicable to design, then the emotional image contained in font design endows it with unique charm. All human activities are inseparable from fonts. Therefore, fonts have unique emotional features, and people have different feelings for different fonts. Therefore, as long as designers grasp this connotation, they can flexibly use fonts to design, and audiences It is also possible to understand and accept the emotional positioning of the work and the information it conveys more accurately.

The font design includes various emotional types such as lively, nostalgic, innovative, simple, romantic, rough, and serious, so it is often used to symbolize the spiritual civilization of the entire human being.

From ancient times to the present, human beings have kept recording what they see and hear and their inner emotions with pens, and the information has been permanently preserved. This kind of artistry accumulated in history cannot be achieved by any kind of symbols.

Combine the structural beauty, form beauty, modality beauty and artistic conception beauty of font design to create vivid images with deep emotional thoughts, integrate font design emotions with audience emotions, and obtain a perfect communication effect.

"The bones of Chinese fonts are all in the design"

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