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"Fonts are closely related to the properties, layout, presentation medium, and reading experience of content. If you don't know a font and apply it subjectively and randomly, it will violate the original design intention of the font.
No font can solve all problems, each font has its own powerful mission. Only when designers follow this mission and understand their design intentions, can they draw inferences from one instance and use fonts better and more uniquely. "
——Yang Linqing, the author of this book and a well-known domestic designer
Chinese Font Application Manual I:Fangzheng Typeface (1986-2017)
You should have read too many design books this year, from "Asian Font Design" to "BranD>Chinese Font Application Manual I:Fangzheng Font Library (1986-2017)"What secrets about fonts will it bring you?
Chief editor of this book: Yang Linqing
Graphic designer, publisher. Born in Nanchuan, Chongqing in 1975, graduated from the High School Attached to Sichuan Academy of Fine Arts in 1994, and graduated from the Visual Communication Design Department of Tsinghua University Academy of Fine Arts in 1999. After graduation, he worked in Beijing Jingren Studio. In 2002, he studied in Paris, France, and in 2006 he graduated from the Paris National School of Decorative Arts (ENSAD), majoring in editorial design.
After returning to China in 2007, he established Yang Linqing Studio in Beijing. In 2017, he founded Suntree Publishing and Design Agency, engaged in the planning, editing and design of contemporary publications, and devoted himself to the research of media application of Chinese and Western fonts and graphic information communication. . He once planned and participated in the publication of the Chinese version of "Legend of Fonts——>"Grid System in Graphic Design".
His work:
Through Lu Jingren, Yang Linqing slowly entered the industry and started a book design career. The newborn calf who just graduated from school finally "found something I like".
"The study of characters in design is relatively lacking in our education."Yang Linqing said: "In fact, in the entire field of graphic design education in the West, The most important thing is text education, which tells us how to recognize information symbols, how to become a good driver and constructor, and establish an effective communication method between content and readers. It is not the relationship between reading and being read, but participation , communicate, interact.”
After the publication of "Font Legend - Helvetica Influencing the World" "Grid System in Graphic Design" the Chinese version, this time Mr. Yang Linqing's new book is believed to be Will not disappoint you.
It is the first reference book on Chinese font application since the founding of New China, combined with the world's largest Chinese font library brand "Founder Font Library", an authority to guide readers to use fonts correctly This book is a must-read font design book for beginners in design, publishing, advertising, animation, and Internet industries.
What will we learn?
Fonts, graphics, and images are the three core elements of graphic design, and fonts are the origin of them. Typefaces that have been honed through thousands of years have now easily entered the computer system, but users often do not understand the design intent of fonts, resulting in chaos in font applications in the current domestic design industry.
Yang Linqing, a well-known domestic designer who has long been committed to the study of Chinese and Western fonts, joined hands with the world's largest Chinese font brand "Founder Font" to reorganize and analyze from the perspective of usersThe 422 types of fonts produced by Founder Type from 1986 to 2017 turned the complex types of fonts into an objective, clear, intuitive and easy-to-use system.
High-quality paper printing, presenting the real effect of various fonts in different font sizes and application occasions; concise information summary, brand-new terminology combing, opening up the communication bridge between font designers and users; scientific human nature Index settings to help users quickly locate the required fonts.
Designers, editors, students, and practitioners in advertising, film and television, Internet and other related fields can benefit from it.
Focus:
◆Includes 422 fonts produced by the world-renowned Chinese font company "Fangzheng Font Library" in the past 30 years
◆According to the application purpose, it is divided into three categories: typesetting fonts, creative fonts, and writing fonts
◆Each type of font matches the sample text according to its attributes, and presents the appearance of each font in a scene
Newly sort out the terminology of Chinese fonts in the digital age to help identify, judge and choose fonts
5 indexing methods provide convenient query paths for users and researchers
◆The scope of application of this book covers the fields of advertising media, book publishing, screen display, film and television animation and social network
There is no single font that can solve all problems, each font has its own powerful mission. Only when designers follow this mission and understand their design intentions, can they draw inferences from one instance and use fonts better and more uniquely. ——Yang Linqing
I learned from all parties that many friends who love fonts are trying to find this book, so Design in Taiwan has won it for everyone. In addition to the pre-sale discount, every friend who buys in the design online store will get a ?️One limited "typeface" provided by "Founder Typeface".
Utopia (Beijing Beibeite) Published
x
Design in Taiwan
Exclusive pre-sale first release
It is expected to ship around 12.16
New Book Benefits
The price is 188 yuan
Pre-sale discount price: 158RMB
Free shipping nationwide
(except Hong Kong, Macao and Taiwan)
Another:
Accessory provided by Founder Typeface
One limited font
Recognize the QR code above or click to read the original text
Ready to buy
?Click [read the original text] to buy now< span>《Chinese Font Application Manual I: Founder Font (1986-2017)》
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