:China's first urban font released! Behind these stories? !-Font Tutorial免费ppt模版下载-道格办公

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The seemingly inconspicuous font in the city

There are so many design details hidden

In recent years, I believe it should not be difficult for everyone to notice

The streets of many cities are doing the same thing

Unified store signs

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Unified shop signs all over the country, the pictures are from the Internet

And this behavior has a very obvious Features

It is the background board of running water, iron black font

I don’t know what magic power the bold signboard has

Can actually achieve unity among cities across the country

When I am in a trance, I forget where I am

It also makes the cultural characteristics of the city disappear

Recently, Sister Meiya was warmly invited by Hanyi

went to Songyang County, Zhejiang Province to participate in the first city font

Hanyi Songyang styleThe press conference

It seems that in terms of protecting and inheriting urban culture

some designers are still working hard!

In order to let more people understand Songyang culture

and pass it on

It can be said that the design details of Songyang style are painstaking

The font design of Hanyi The team searched the streets and alleys of Songyang

and found that the old house fonts in the city are full of history

It is very suitable for Songyang Temperament of Old Yang City

And using this as inspiration, I created what I want to talk about today

Songyang City Font

The font is between the title body and the body font

Keep the details of the title body

But it is not as fancy and complicated as the title question

The strokes are simplified and the extra corners are removed

And The body text is often used in the same black body, concise and neat

and through the deployment of strokes

to avoid the stereotyped vision of the black body Fatigue

In order to restore the handwriting feeling of the old street house number

< span>Light is a stroke in the Songyang body

It has 6 completely different forms

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Hanyi not only keeps improving in font design
Aiming at the unique local texts that have not been included
such as dialects, etc.
Songyang style Also use special code input to restore
Really achieveA region Tailored
Songyang style is unique and easy to read
It also makes its application scope not limited to house numbers
In the future, The entire visual guidance system of Songyang City
will be completely replaced with Songyang Body
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The use of new fonts, while retaining the characteristics of the old city
The redesigned text will inject fresh blood into the old city< /span>
While making the guide system in the city more unified and standardized
Greatly reducing the burden of tourists Understanding Cost
If you ask Mei Ya to comment on Songyang body in one sentence
That is: Beautiful&practical
It not only retains the local characteristics, but also Ease of dissemination
More importantly, it managed to retain
Cultural memory belonging to an ancient city
But the surprise is more than that. After staying in Songyang for a few days
I found that under the old city of Songyang , new things
are far more than Hanyi Songyang Body:
In this In a small town with a long history
Many ancient villages and old buildings are preserved
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One of the ancient villages in Songyang: Chenjiapu
The appearance may be a little dilapidated, but who knows when you push the door
But it is a modern facility
Hidden deep under the colorful clouds, B&B shop with beautiful scenery
The scenery is so good that I want to resign on the spot and stay there for the elderly
There is also a brown sugar workshop built next to the tea garden
Blue-gray exterior walls with huge floor-to-ceiling glass< /span>
Full of Bauhaus architectural style
There is also a bookstore hidden in the woods deep in the ancient village
With the sound of frogs and crickets and fresh air
A paradise-like reading place
Image sourceFrom © Hou Bowen
In addition to these, Songyang impresses me the most span>
It is still a complete old street in the city
Unlike In some cities in China, old streets are full of money after renovation
In addition to crowded people, It is the sound of selling all over the street
The moment you step into Songyang Old Street

What I can feel is the strong smell of fireworks
In the streets and alleys, this kind of "sticking out" signboard
shows "signboard" The earliest form
As early as the Eastern Zhou Dynasty, "signboard" was born
But it had to be called "pretend" at that time
What is sold in the store, what is hung in front of the store
Even children can understand
It is far more lively and beautiful than the stereotyped signs now
In Songyang Old Street , under these signs
There are craftsmen who rely on their own skills to make a living
Before I approached the shop, I heard a crisp sound
Forging iron, the original forging process
< span>It is completely preserved on this old street
Going forward, you can seetraditional coir raincoat making
except You can also buy coir raincoats and coir rain bags
Deep in the quaint streets, there are also many elements of modern civilization
Such as bookstores and coffee shops at the end of old streets
Songyang is undoubtedly lucky, whether it is font design
or ancient building renovation
All are modernized while maintaining the original flavor
Because the Songyang government has always adhered to a principle:
“City must not be allowed to modernize
The traditional culture of the city"
For those who are also in the process of modernization< /section>
Continuous loss of urban culture and traditional memory
Songyang government's attitude
And the release of the first urban font Songyang
is undoubtedly a very important breakthrough

All of this is inseparable from Songyang County's emphasis on cultural inheritance
It is also inseparable from fonts The designers
worked hard day and nightRevised and adjusted!
We believe that Songyang style is just the beginning
Every city has its own unique cultural characteristics
Urban fonts will surely blossom everywhere
No. 1 in China The release of a set of urban fonts
is not only an innovation
It also expresses Respect for traditional culture
Finally, friends who like Hanyi Songyang style
< section>You can go to Hanyi official website to download
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www.hanyi.com.cn
But note that this set of fonts is< span>Personal, non-commercial
If you want to use commercially, you must go to the official website to buy the copyright

Finally! Give everyone another benefit
Leave a message in the comment area:
Tell me if you design fonts for your hometown
How would you name it based on the characteristics of your hometown?
For example, Wuhan duck neck
The top three likes will each receive a Songyang·gift
"Century-year-old tea tree" Songyang Silver Monkey"
Clickto read the original text
You can also feel the charm of ancient city fonts< /section>
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