It is very likely that it has something to do with the release of China's first urban font. In China, urban fonts refer to fonts with local characteristics designed for cities, which are used to mark street signs, signboards, announcements and other infor
The seemingly inconspicuous font in the cityThere are so many design details hiddenIn recent years, I believe it should not be difficult for everyone to notice The streets of many cities are doing the same thing< section>
Unified shop signs all over the country, the pictures are from the InternetAnd this behavior has a very obvious FeaturesIt is the background board of running water, iron black fontI don’t know what magic power the bold signboard hasCan actually achieve unity among cities across the countryWhen I am in a trance, I forget where I amIt also makes the cultural characteristics of the city disappear
Recently, Sister Meiya was warmly invited by Hanyi went to Songyang County, Zhejiang Province to participate in the first city fontHanyi Songyang styleThe press conferenceIt seems that in terms of protecting and inheriting urban culture some designers are still working hard! In order to let more people understand Songyang cultureIt can be said that the design details of Songyang style are painstakingThe font design of Hanyi The team searched the streets and alleys of Songyangand found that the old house fonts in the city are full of historyIt is very suitable for Songyang Temperament of Old Yang CityAnd using this as inspiration, I created what I want to talk about todayThe font is between the title body and the body font Keep the details of the title body But it is not as fancy and complicated as the title questionThe strokes are simplified and the extra corners are removedAnd The body text is often used in the same black body, concise and neat and through the deployment of strokes to avoid the stereotyped vision of the black body FatigueIn order to restore the handwriting feeling of the old street house number< span>Light is a stroke in the Songyang bodyIt has 6 completely different forms< section>
Hanyi not only keeps improving in font designAiming at the unique local texts that have not been includedSongyang style Also use special code input to restoreReally achieveA region TailoredSongyang style is unique and easy to readIt also makes its application scope not limited to house numbersIn the future, The entire visual guidance system of Songyang Citywill be completely replaced with Songyang Body< section>
The use of new fonts, while retaining the characteristics of the old cityThe redesigned text will inject fresh blood into the old city< /span>While making the guide system in the city more unified and standardizedGreatly reducing the burden of tourists Understanding CostIf you ask Mei Ya to comment on Songyang body in one sentenceThat is: Beautiful&practicalIt not only retains the local characteristics, but also Ease of disseminationMore importantly, it managed to retain
Cultural memory belonging to an ancient city
But the surprise is more than that. After staying in Songyang for a few daysI found that under the old city of Songyang , new things are far more than Hanyi Songyang Body:In this In a small town with a long historyMany ancient villages and old buildings are preserved< section>
One of the ancient villages in Songyang: ChenjiapuThe appearance may be a little dilapidated, but who knows when you push the doorBut it is a modern facilityHidden deep under the colorful clouds, B&B shop with beautiful sceneryThe scenery is so good that I want to resign on the spot and stay there for the elderlyThere is also a brown sugar workshop built next to the tea gardenBlue-gray exterior walls with huge floor-to-ceiling glass< /span>Full of Bauhaus architectural styleThere is also a bookstore hidden in the woods deep in the ancient villageWith the sound of frogs and crickets and fresh air A paradise-like reading place Image sourceFrom © Hou BowenIn addition to these, Songyang impresses me the most span>It is still a complete old street in the city Unlike In some cities in China, old streets are full of money after renovationIn addition to crowded people, It is the sound of selling all over the streetThe moment you step into Songyang Old Street What I can feel is the strong smell of fireworksIn the streets and alleys, this kind of "sticking out" signboardshows "signboard" The earliest formAs early as the Eastern Zhou Dynasty, "signboard" was bornBut it had to be called "pretend" at that timeWhat is sold in the store, what is hung in front of the storeEven children can understandIt is far more lively and beautiful than the stereotyped signs nowIn Songyang Old Street , under these signsThere are craftsmen who rely on their own skills to make a livingBefore I approached the shop, I heard a crisp soundForging iron, the original forging process< span>It is completely preserved on this old streetGoing forward, you can seetraditional coir raincoat makingexcept You can also buy coir raincoats and coir rain bagsDeep in the quaint streets, there are also many elements of modern civilization Such as bookstores and coffee shops at the end of old streetsSongyang is undoubtedly lucky, whether it is font design or ancient building renovation All are modernized while maintaining the original flavorBecause the Songyang government has always adhered to a principle:“City must not be allowed to modernize The traditional culture of the city"For those who are also in the process of modernization< /section>Continuous loss of urban culture and traditional memorySongyang government's attitude And the release of the first urban font Songyang is undoubtedly a very important breakthroughAll of this is inseparable from Songyang County's emphasis on cultural inheritanceIt is also inseparable from fonts The designers worked hard day and nightRevised and adjusted! 
We believe that Songyang style is just the beginningEvery city has its own unique cultural characteristicsUrban fonts will surely blossom everywhereNo. 1 in China The release of a set of urban fontsis not only an innovationIt also expresses Respect for traditional cultureFinally, friends who like Hanyi Songyang style< section>You can go to Hanyi official website to downloadBut note that this set of fonts is< span>Personal, non-commercialIf you want to use commercially, you must go to the official website to buy the copyright Finally! Give everyone another benefit Leave a message in the comment area: Tell me if you design fonts for your hometown How would you name it based on the characteristics of your hometown? For example, Wuhan duck neckThe top three likes will each receive a Songyang·gift "Century-year-old tea tree" Songyang Silver Monkey"Clickto read the original textYou can also feel the charm of ancient city fonts< /section>
Articles are uploaded by users and are for non-commercial browsing only. Posted by: Lomu, please indicate the source: https://www.daogebangong.com/en/articles/detail/Chinas%20first%20urban%20font%20released%20Behind%20these%20stories%20.html
支付宝扫一扫
评论列表（196条）
测试