1. Understanding of Xinan Vehicle Industry Group
1. Group awareness:
I have been working in Erdos for 3 years. My earliest knowledge of Xin’an Vehicle Industry was from the initial business contacts, and then I became one of Xin’an’s customers because of my trust in Xin’an Vehicle Industry’s long-standing brand full of reputation. It should be said that the deeper understanding is that during this period, the company's equal interpersonal relationship and enlightened work style, coupled with the professional and humanized enterprise team, once made me feel that Xin'an's success is definitely not a coincidence.
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Founded in 1994, Xin'an Automobile Industry Group is a professional automobile service enterprise integrating automobile sales, automobile maintenance, spare parts sales, automobile decoration, finance and insurance, automobile leasing, second-hand car business, and automobile scrapping and disassembly. Relying on the professional technical level and professional service standards in the automobile service industry, we will strive to become one of the most competitive enterprises in the Ordos automobile industry.
Cultural awareness:
Since its establishment, Xin'an Group has been based on the core values of "people-oriented, honest and rigorous", adhered to service commitments, and paid attention to the image and reputation of the group. After years of hard work by the leaders and all employees of the group, there are more than 800 employees, of which more than 55.1% are The number of people with a college degree or above and intermediate and senior professional titles account for 65% of the total number of people. The overall cultural quality of the group is constantly improving. Relying on the business philosophy of "Integrity Xin'an, Professional Xin'an", Xin'an Automobile Industry Group has grown at an average annual business growth rate of 48.6%, and has grown into one of the leading enterprises in the automobile industry in Ordos City.
2. Brand awareness:
The group company has 7 agent brands, namely FAW Audi, Imported Volkswagen, FAW Volkswagen, Changan Ford, FAW Besturn, Changan Car, and FAW Jiqing. The group company has 12 branches and 1 vocational technical training school.
Vision awareness:
Xin'an people pursue excellence and strive to be a model in the industry. They will unswervingly adhere to the corporate tenet of "punctual and thoughtful, continuous improvement, serve customers, and repay the society" in accordance with the principle of "unified execution thinking, unified execution framework, and unified execution results". "Three unifications" implementation standards, on the basis of practicing the "dual brand strategy" of Xin'an brand and agency brand win-win, finally realize "build century-old Xin'an, become the customer partner, employee partner and manufacturer cooperation partner of Ordos automobile industry Partners most satisfied with the enterprise" group vision.
2. Personal understanding of the automobile market in our city
Understanding of the Ordos market
Ordos, known as the Dubai of the East, relies on the growth model of coal mines, natural gas, rare earth and other resources. In 2019, the per capita GDP of Ordos reached 26,188 US dollars, which has reached the level of developed countries. Under the appearance of per capita GDP, residential and commercial real estate developers have entered Ordos one after another. The infrastructure is readily available, and the corresponding automobile market has also been built. There is no big problem in the purchasing power of automobiles, but the resident population is only over one million, which has become a constraint. One of the bottlenecks in the development of the automobile market.
Ordos originally had 7 auto commercial outlets, including Hongye Auto City, Tongchuan Auto City, Feilong Auto City, and Tianyi Auto City. Maintenance, decoration and other related enterprises and individual industrial and commercial households all moved into Tongchuan Automobile City.
Understanding of Xin'an Automobile Market
Car consumption is a purposeful consumer product, and consumers value brands. Although some industries of Xin'an Automobile Industry Group deviate from the densely populated Dongsheng area, the group has a strong reputation and brand synergy advantages. Auto consumers in Ordos have strong spending power, and their consumption characteristics have a clear tendency to compare. The proportion of registered car sales of more than 300,000 cars has reached 1/4, which is just in line with the price range of ordinary consumers. Xinan Automobile Industry Group The seven major brands we represent are very popular in Ordos because of the undulating terrain in the north and the heroic character of the northerners, who are especially fond of spacious and comfortable vehicles.
According to the data, as of December 2019, the data shows that the group's agency of all brands has a market share of 14.3% in the Inner Mongolia area and a market share of 16.9% in the Ordos area. Relying on the business philosophy of "Integrity Xin'an, Professional Xin'an", Xin'an Automobile Industry Group has grown at an average annual business growth rate of 48.6%, and has grown into one of the leading enterprises in the automobile industry in Ordos City.
Opportunities in the current automotive market
The development stage of the automobile industry in Ordos far exceeds the national level, and is in the mature stage of automobile replacement. Ordos City's car consumption share of more than 150,000 has achieved steady and rapid growth. The market as a whole shows a trend of high-priced cars squeezing the market share of low-priced cars, and the desire for market improvement is strong. With the rapid economic growth and the annual increase of car ownership, the Ordos market will move from a low-speed growth period to a mature period. The back-end market of the service chain based on the automotive aftermarket, such as car repair, maintenance, beauty, accessories, modification, auto parts and second-hand car sales, will usher in a new round of industrial development opportunities!
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