In May last year, the CBA League announced the new logos of nine teams for the first time, including Beijing Enterprises (Beijing Forbidden Warriors), Shenzhen (Shenzhen Navigator), Tongxi (Nanjing Monkey King), Guangzhou (Guangzhou Dragons and Lions) , Shanghai (Shanghai Sharks), Shanxi (Shanxi Raptors), Shandong (Shandong Kings), Tianjin (Tianjin Pioneers), Zhejiang (Zhejiang Golden Bulls).
More than a year later, the CBA League once again announced the second batch of team LOGO designs. This time the five teams include Liaoning (Flying Leopards), Jilin (Northeast Tigers), Xinjiang (Flying Tigers), and Zhejiang Guangsha (Menghese). Lions), Fujian (Sturgeon), the optimized new LOGO will be officially used starting from the 2020-21 season.
It is worth noting that although the visual LOGOs of the 15 teams were updated in two batches, it is obvious that the nine designs in the previous batch were more innovative and subversive, while the upgrades in the second batch were relatively conservative. and tradition. For example, the old and new plans of the five teams are almost completely inherited, including graphics, colors and general layout. In particular, the Xinjiang team’s changes from old to new are very weak. For example, the core element - the jumping white tiger, the new graphics did not improve the details at all, but directly used the original white tiger pattern.
New and old logos of the 14 CBA teams
According to the CBA, this upgrade of the logos of the five clubs is no longer a drastic modification, but retains the original core elements of the teams, improves the shortcomings of the original logos in terms of youthfulness and internationalization, and also integrates various aspects of the logos. The team spirit and urban elements of the club are uniquely displayed in the new LOGO.
Liaoning Feibao old and new LOGO
Liaoning Feibao Club still has a lot of optimization content. Many unique decorative elements have been added to the flying leopard of the new LOGO. The original pinyin letters "LIAO NING" have been replaced by "LN LEOPARDS". The Chinese character "Liaoning" has also been redesigned and new elements such as white mountains and black waters have been added.
Jilin Siberian Tiger old and new LOGO
Jilin Siberian Tiger should be regarded as the one that best embodies the concept of "upgrade" among the five upgrade plans. The new version of the LOGO adopts a circular design, making the East White Tiger more three-dimensional and more three-dimensional, increasing its sense of strength and attack power. In addition, the English letters will be changed to "JL NORTHEASTERN TIGERS" to increase regional attributes.
Xinjiang Feihu new and old LOGO
The large shape of Xinjiang Flying Tigers has not changed. "Xinjiang" and "XINJIANG" are separated. The Chinese font incorporates Tianshan elements with regional characteristics. The words "XJ FLYING TIGERS" are added to the top of the circle.
Zhejiang Guangsha Lions new and old LOGOs
The Zhejiang Guangsha Lions can be considered a relatively successful upgrade. At least they can have a unified whole. The previous LOGO can basically be disintegrated. The lion, basketball, and Chinese and English fonts are all in their place without interfering with each other. The optimized new version of the LOGO is more complete and the lion shape is more domineering. It also adds a mountain shape that represents Guangsha’s mountaineering spirit.
Fujian sturgeon old and new LOGO
Fujian Sturgeon abstracted the basketball element in the upper left corner to form the Chinese character "sturgeon". The sturgeon was redrawn, and both the color and shape are obviously more fashionable and youthful.
In addition, this upgrade also optimized the secondary logos/secondary logos of the five clubs, standardized the standard fonts for Chinese, English and numbers, giving the possibility of using logos in more scenarios, which will help each team and the CBA Promotion and popularization of the overall image of the alliance.
Source of some pictures in this article: CBA League
Thanks to Yingzhan, 42° North Latitude for the information.
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