A few days ago, the 14th China Film and Television Technology Society Science and Technology Award in 2021 was released, and the "8K Ultra HD TV Production and Broadcasting Presentation Platform and Application" won the first prize of the Science and Technology Award.
It is understood that the "8K ultra-high-definition TV production and broadcasting presentation platform and application" project is sponsored by China Central Radio and Television, Shanghai Jiaotong University, Guangdong Bohua Ultra-HD Innovation Center Co., Ltd., Shanghai HiSilicon Technology Co., Ltd., and Hisense Video Technology Co., Ltd. Jointly created by the company and BOE Technology Group Co., Ltd. Hisense's 8K UHD TV products, UHD benchmark monitors played an important role in this project. At present, China Central Radio and Television has successfully launched an 8K ultra-high-definition TV test channel relying on this platform, and completed the live broadcast of the 2021 Spring Festival Gala on an 8K ultra-high-definition TV channel for the first time in the world.
The China Film and Television Technology Society Science and Technology Award is an award approved by the National Science and Technology Award Office and the Ministry of Science and Technology. It mainly rewards scientific research, technological development and innovation, promotion and application of scientific and technological achievements, and industrialization in the field of radio, film and television technology. Organizations and individuals who have made outstanding achievements or outstanding contributions, so as to promote the progress of film and television science and technology, and promote the development of my country's film and television industry. It is reported that Hisense Video is the only TV company that won the first prize of this award.
In recent years, Hisense has given full play to its independent research and development advantages in 8K transmission, decoding, display, etc., and has continued to create 8K professional image display solutions, and has already possessed 8K full-link solution capabilities. On the content production side, Hisense launched an ultra-high-definition benchmark monitor with independent intellectual property rights, becoming the first display company in China to master the core technology of benchmark monitors. In terms of terminal display, Hisense has launched a variety of ULED 8K TV products such as 85U7G-MAX and 75U9G-PRO. The products have innovatively applied ULED multi-zone dynamic backlight control technology, third-generation 8K super-resolution technology and other super-quality technologies. An 8K laser TV will also be released next year. In addition, Hisense TV and Canon are jointly promoting 8K image comprehensive solutions to accelerate the popularization of 8K images in the home.
Not only that, Hisense has also achieved continuous breakthroughs in the field of 8K chip research and development: Xinxin Micro's screen driver chip (TCON) products under Hisense Video have covered the entire series from high-definition to 8K ultra-high-definition, which can provide mainstream LCD panel manufacturers And display product manufacturers provide competitive 4K and 8K technology solutions, and the annual shipments are in the leading position in the global market. In 2021, Hisense's first high-end 8K image quality chip has completed FTO tape-out and is expected to be mass-produced by the end of the year.
Source: Guangming.com
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