Edit: Chopped green onion Author saury design
Masaomi Fujita is a Japanese designer that I personally like very much. His works are fresh and delicate, relaxed, fun and cute. From logo design, font design, to graphic works, etc., he integrates the finishing touch of creativity into the details , showing a comfortable attitude towards life.
Masaomi Fujita
Founder/Director/Designer
Born in Shizuoka Prefecture, Japan. Graduated from the Department of Design, Shizuoka University of Arts and Culture. Engaged in the production of corporate promotional media and brand building tools for planning, editing, direction, design, etc. at a design company in Tokyo. Established design studio "tegusu" in 2012. Established tegusu company in 2016 and moved the office to Yokohama Junior High School.
Prioritize a variety of creative work, from developing concept to design, while keeping a close eye on brand building. Engaged in various activities including project planning and design, CI and VI development of products, services, companies and stores, and graphic design.
Awards
◎Behance Portfolio Review #4 2013 First Prize
◎Hiiii Brand Award nomination 2013
◎Asia Pacific Design "Like Sake Project" 2016
◎Topawards Asia "Dawn of Shisui" 2018
◎In 2018, Sunlight Graphic Arts Co., Ltd. won the International Book Award "BUDO"
◎Japanese Book Design Award 2018 was shortlisted for "BUDO" by Nikko Graphic Arts 2018
◎Topawards Asia "Kinoene Apple" 2019
Appreciation of works
◎logo
◎Brand
ASEI ARCHITECTS is a Tokyo-based firm headed by Mr. Asei Suzuki that provides planning, design and management of architecture and interiors located across the country. They deal with a variety of buildings, including residential buildings and cultural facilities, with the theme of "architecture that appeals to your emotions", allowing people to regain the hidden charm of the place or environment. tegusu is in charge of the company's VI and concept development.
Roost is a hair salon in Tsuzuki-ku, Yokohama, located in a quiet residential area with a park full of nature, away from the city center and near Center Minami train station. At the request of a hair salon, we designed a logo, emblem, business card, stamp card and flyer for them.
Our perched logo features an Os resembling a bird's nest. The logo represents our hope that the salon will become a place where customers feel relaxed and at home, a place that customers want to return to, and a place that many in the area love.
By giving the birds in Os a storyline, we managed to amplify the meaning of the logo for a variety of uses. This particular version of the logo was created for use on the salon's concept board.
Shimada Co., Ltd. is an old company established in 1921, headquartered in Nishiyodogawa-ku, Osaka City, selling furniture materials and interior decoration materials, as well as producing furniture. In response to the company's inquiries about CI updates when the office is relocated, tegusu established CI and guidelines for using it, and designed signatures and business cards.
First up is "Seal and Signature." Known as the "Kankou (Seal) Society," seals are traditionally used in Japan to denote authorization for business and public documents or bankbooks. Therefore, the seal can be said to be a symbol of "credibility" and "trust". This inspired us to design the inheritance of Shimada's nearly century-old history, and determined to use the seal as the theme to realize the three policies with a forward-looking attitude.
This is followed by "structural objects such as boxes or frames". tegusu chose frames and white boxes that fit the design because they are associated with the idea that decorative laminates and furniture materials provide "new value" and "colour" to a space or decor, and the theme suggests that the company "accelerated different The complete thing".
The symbols we created consisted of the above and a kanji combination of "Shimada" (岛田).
◎Poster
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