On April 27th, Alibaba released a new font "Alibaba Puhui Ti" at the UCAN 2019 Design Conference, which is a collaboration between Alibaba and Hanyi Fonts. Not only will it appear as the official system font of Alibaba, but it will be completely free to use, including personal and commercial use.
This set of new fonts includes Chinese (“Alibaba Pratt”) and Western (Alibaba Sans), covering 172 languages, with a total of 116,895 full-size Chinese characters and 7,205 Latin letters, Chinese characters have 5 weights of Light, Regular, Medium, Bold, and Heavy, and Western characters have 11 weights. In addition, some characters (including Japanese kana, phonetic symbols, Currency symbols, etc.) are all done - just looking at the previous figures, you can feel its scale and the importance Alibaba attaches to it.
This set of fonts The project was established and designed in June 2018, and the project lasted for 10 months, and finally we got a very complete set of new fonts—according to Alibaba’s introduction, this is for A platform that will serve 2 billion consumers in the future, so the design has been considered very complete from the very beginning, in order to face various existing and future business scenarios.
Judging from the actual performance of the font, this will be a very easy-to-use font. The strokes in Chinese are simple and the center of gravity is higher. At the same time, the overall width is shrunk, which makes it look more energetic. But perhaps because of Alibaba’s own emphasis on demand, “Alibaba Inclusive Font” has obvious advantages when large fonts such as advertisements and posters appear alone, and it needs to get used to it when it appears as a large-scale body font. In English, Alibaba Sans provides two styles of glyphs, which can be distinguished from the lowercase letter "a" - it is this "a" that is shortened because of the first stroke, and you need to get used to it when using it.
Currently, there are only a handful of such elegant and fully applicable Chinese fonts on the market. On the one hand, they are very modern and practical in design. This set of "Alibaba Pratt & Whitney" can be done in the future - and it will definitely become the standard font adopted by many companies and teams.
Prior to this, although Alibaba also cooperated with Huakang, Hanyi and other font libraries to launch free fonts, it was mainly for Alibaba users to use for free on Alibaba’s own platform, and this time the “Alibaba Pratt & Whitney” It is completely open, with no restrictions on scenarios and uses (in the past, many font libraries would emphasize "commercial use is prohibited". But in fact, this boundary is very vague, and both sides can be interpreted).
From the scope of use, this is similar to the free and open source fonts "Siyuan Heiti" and "Siyuan Songti" jointly launched by Google and Adobe. But it should be paid special attention that "Microsoft Yahei" fonts are not free fonts, and commercial use is not allowed in fact. As for the fonts such as Founder that can be downloaded on the Internet, if they are not authorized, it will be an even more infringement (many e-commerce sellers have been sued by the font library for using copyrighted fonts, which is also the reason why Alibaba wants to make free fonts by itself one).
As for the difference from open source fonts such as "Siyuan Heiti", or the "only two" things to pay attention to when using "Alibaba Puhuiti", the first is cannot be used for illegal purposes, which is fine Easy to say, the second thing to note is that cannot be modified, this is the biggest difference between "Alibaba Pratt" and open source fonts, Alibaba does not authorize users to edit fonts Modification - In short, it is good to use it directly, but it is not right to modify it (many designers like to modify and deform existing fonts. Although it is actually difficult to trace back in Alibaba, other fonts are It's free, everyone should try to abide by the rules of the game).
This time, the new font was used by Alibaba as a phased achievement and booster for the 20th anniversary of the company (Alibaba was established in 1999) and to accelerate towards the future. In fact, this is meaningful for the whole society It is even bigger, and the normal use of small teams and small units will not cause infringement problems. At the same time, this will not affect the traditional font industry - the audience of "Alibaba Pratt" is not users of commercial fonts, but The unspoken rules of the industry that take combating infringement as a profit model...it doesn't matter if you don't.
At present, you can download fonts on the Alibaba ICS Design platform and Alibaba’s merchant service market, both Windows and macOS are applicable.
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