More than half a month ago, Visual China abused the copyright of black hole pictures, which caused a lot of discussion among the people on copyright.
When everyone was discussing the copyright of pictures, many designers also complained about the copyright of fonts. .
Many people don't know that fonts also have copyright.
For example, everyone likes the "Microsoft Yahei" font that comes with Microsoft very much. It is unique and full of affinity among a bunch of overused boldface, official script, and regular script.
But once you use it on posters or advertisements, it can be dangerous. .
Emmm, although Microsoft Yahei's name is "Microsoft
Under normal circumstances, you can claim 3,000-10,000 for each word of infringement. If you write an 800-word composition on the advertisement, you can only wish you good luck. . .
Many Taobao stores and e-commerce shops are run by individuals. In the era when everyone can be a boss and open an online store, many of the small things like designing posters are made by individuals, and few people pay attention to fonts. Copyright, so infringements often occur. .
Don't say that individuals will step on the pit if they are not careful, even big companies will stumble. .
According to statistics, in 2016 alone, there were more than 20,000 font infringement incidents on Taobao. .
Later, in order to take care of Taobao stores, Alibaba signed agreements with some well-known font companies and established the Alibaba font material platform.
Shops can freely choose free and paid fonts on it, which is much cheaper than buying copyright on font websites~
However, Alibaba does not seem to be satisfied with this. .
Because the fonts on the platform can only be used on Taobao-related webpages, there is still a risk of infringement after separation.
Two days ago, at Alibaba’s UCAN2019 Design Conference, Ali actually released a font that everyone can use, and it is free for commercial use in all scenarios>
11 English fonts, 5 Chinese fonts
The Chinese font of this font looks very similar to the most commonly used font——Siyuan Heiti at first glance, but there are still some differences when you look closely. .
Not so consistent, especially in terms of radical ratios, ticks, dots, etc.
Ali has now opened the download platform, and you can download it in the link of "read the original text".
It is also very simple to use this font. Unzip the downloaded file, put all the font files similar to the one in the picture below in the C:\Windows\Fonts folder of the computer, and the computer will automatically load the font. After success, everyone will be able to find Alibaba Pratt after opening Word~
This font has received unanimous praise from the editors of the negative review editorial department, but everyone should pay attention to some problems when using it. .
Except for Alibaba, no one else can upload, publish, or reprint this font at will. .
In addition to Alibaba Pratt, there are actually many other fonts that are also free for commercial use, such as the pure open source Siyuan series of fonts jointly developed by Adobe and Google.
The most amazing thing about Siyuan is that the design files are all open source on github, and you can download templates to change your own fonts. . .
The free fonts also include Pangmen Zhengdao font, Xianerti, Zaku, Fangzheng, and Hanyi fonts. .
Yes, even if it is Founder, there are several fonts that are allowed for free commercial use, so you can look for them carefully.
In any case, Ali’s bad reviews are still convinced.
Not only benefited the Taobao stores on their own platform, but also won the hearts of a large number of designers, and advertised for themselves for free.
In this era of accelerated copyright construction, people's awareness of payment has increased, but this inclusive, convenient, and low-threshold thing is indispensable and will win more praise~
Image source
Alibaba, bad reviews
Data reference:
AlibabaDesign, "Alibaba officially releases free commercial fonts: Alibaba Pratt"
The best design, Heavy! Ali also pushes free commercial words: Alibaba Puhuiti》
"Fangzheng panicked."
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