Just finished sharing [Fangzheng Guomei Jindao Style] yesterday, the fusion of traditional culture and modern beauty, the design is full of national style!
Recently, Alibaba Health and Founder Font Bank have also released a brand custom font [Alibaba Health Body], which is also the first custom Chinese Braille font!
Let's take a look at how the design looks!
01
Ali Healthy Body, designed for everyone!
First of all, Ali's healthy body is rounded as a whole, which gives people a kind of affinity.
Among them, the turning part of the font strokes is designed in the form of an outer circle and an inner square, and the middle part is loose to make it look less tight.
The outline of the font is clear, showing a simple and elegant shape, which greatly improves the recognition.
The Western characters also maintain the same style as the Chinese. The overall shape is round, highly recognizable and has the effect of convenient arrangement. It is a very practical design.
In order to make it more convenient for patients to go to the doctor and buy medicines, AliHealth added phonetic notation to the rare words of medicines, so as to solve the obstacles for buyers to read and read the rare words of medicines.
The point is—
AliHealth also launched Braille, which adjusts the matching position of Braille characters and Chinese characters on the basis of following the national standard of Braille in China to achieve a more legible effect.
In particular, some visually impaired people will inevitably experience inconvenience when purchasing medicines, and the design of Braille makes it more convenient for them to take care of themselves in their daily lives.
With a simple and friendly design, AliHealth is used on the outer packaging of medicines. The simple layout and text design make it easier for the public to choose and be more recognizable when purchasing.
In addition, Braille is also used simultaneously to provide more convenient services for the visually impaired.
It can be seen that the brand custom fonts launched by AliHealth this time are all designed around the keywords of "simple and convenient". Whether it is the simple and easy-to-read Chinese font, or the Braille design that caters for the visually impaired, it is very socially meaningful and more stable for the brand's development direction.
02
Why do brands like to produce custom fonts?
Speaking of this, have you noticed that many brands and companies have released custom fonts in recent years. For example, Huawei has joined hands with Hanyi Fonts to launch a new brand custom font-HarmonyOS Sans
The font design is also adjusted for easy reading. Among them, the simple geometric shape makes the text more intuitive and eye-catching.
Meituan cooperated with Founder Font to launch "Meituan".
The font is designed based on the LOGO itself. On the one hand, it deepens the recognition of the brand. On the other hand, the unified font makes the enterprise more integrated.
Coca-Cola released "Caring about Body", with round and calm writing strokes, which are very practical.
Therefore, brand custom fonts have become a popular trend in all walks of life.
Such an industry development trend, on the one hand, is because in an environment where copyright awareness is getting stronger and stronger, brand custom fonts can avoid many infringement incidents, on the other hand, this process can also reflect the brand's business philosophy and development vision . The barrier-free font design launched by Ali Health this time not only reflects social significance, but also makes the brand popular with a friendly image. It can be said that it is a design that has the best of both worlds.
Articles are uploaded by users and are for non-commercial browsing only. Posted by: Lomu, please indicate the source: https://www.daogebangong.com/en/articles/detail/Ali%20Health%20released%20the%20first%20accessible%20font%20designed%20for%20everyone.html
支付宝扫一扫 
评论列表（196条）
测试