XX is the first year of the business development of our xxx advertising department. Doing a good job in generating advertising revenue in XX years is of great benefit to creating a market and media operation management. Doing a good job in generating revenue in XX years is also very important to myself Important special benefits. Therefore, I have to adjust my work ideas, enhance my sense of responsibility, fully understand and do a good job in generating income from advertising this year.
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Through the summary of the development of various tasks in XX, I fully realized the shortcomings of my own existence, and summed up the current and future practical problems in the advertising revenue generation work. I plan to do the following in XX:
1. Formulate monthly and quarterly work plans.
Make full use of existing resources, try our best to develop the advertising market to the greatest extent. In view of the current limited number of terminals, while we are trying to launch, we will also pave the way for the future market, and strive to have more large-volume, long-term customers to participate. According to the growth of the number of terminals, adjust the work strategy and develop new fields in a targeted manner.
1. In the first quarter, focus on laying the groundwork for the market and promote the market, and expand the popularity and speed of promotion of xxx company. Because it is in the special period of the double festival, the publicity plans of many units have been formulated, and there will be a low tide of advertising after the festival During the period, I will make full use of this time to supplement relevant knowledge and step up contact with customer feelings in order to form a strong customer group. Appropriately look for smaller customers to put in the advertisements, but I expect that the other party will ask for a very low discount or pay for the advertising fee.
2. In the second quarter, because of the "May 1 Labor Day", the advertising market will usher in a small peak period, and as the weather gradually turns hot, summer drinks, toiletries, mosquito repellants Advertisements such as supplies will be developed as the focus of delivery.
3. In the third quarter of the "October" and "Mid-Autumn Festival" double festivals, the advertising market will bring a good start to the second half of the year, and some products such as liquor, health care products, and gifts will join the ranks of advertisements. Moreover, with the increase in the number of terminals laid by our company, some long-term customers with a large amount of investment can gradually penetrate in, making full preparations for the advertising war at the end of the year.
4. The advertising work at the end of the year is the peak period of the year, coupled with our one-year terminal laying and customer promotion, I believe it is the busiest time for our advertising department. With the increase in the number of people getting married in winter, some wedding services and wedding supplies will also be added to the ranks of advertisements, and the atmosphere of double-festival advertisements will follow in this environment.
I will fully do a good job in customer development according to the actual situation and time characteristics, and adjust my working ideas in time according to market changes. Strive to maximize the amount of advertising!
Second, formulate a study plan.
Doing market development is a job that needs to constantly adjust business ideas according to the constantly changing situation of the market. Learning is very important for business personnel, because it is directly related to the pace of a business personnel advancing with the times and the vitality of business. I will timely adjust my learning direction according to the need to replenish new energy. Product knowledge, marketing knowledge, delivery strategy, data, media operation management and other related advertising knowledge are all the information I need to master. Knowing ourselves and the enemy is the only way to win all battles (in this regard, we also hope that the company will give us the support of our business personnel).
In addition, at the end of 20xx, I applied for the xxx major of xxx University, because I learned that there are many courses in the early, late and management of film and television, and there will be many courses in the management, editing and broadcasting of the advertising department. For work, I will study systematically and comprehensively so that theory can be combined with practice. So that I can play a bigger role in the advertising department.
3. Strengthen one's own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness.
Actively and actively do the work on the spot and put it into practice. I will do my best to relieve the pressure of leadership.
The above are some of my ideas for 20xx year, which may be very immature, and I hope that the leaders will correct me. The fast running of the train depends on the headband. I hope to get the correct guidance and help from the company leaders and department leaders. In 20xx, I will devote myself to my work with a new mental state, study hard, and improve my work and business capabilities.
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