:About font design, 3 little secrets that the predecessors will never tell you-Font Tutorial免费ppt模版下载-道格办公

About font design, 3 little secrets that the predecessors will never tell you

Very good question! I can tell you three little secrets about typography: 1. Typography needs to balance aesthetics and readability. A good font design not only needs to be beautiful, but also needs to ensure that the text is easy to read and understand.

 

Dengdengdeng, little babies, big babies

How long has it been since you read a book

Xiaohua has recently become obsessed with practicing calligraphy

In this era where everything is inseparable from computers

Many people hold that pen

Do you feel unfamiliar?

When I was young

Mom will buy a lot of copybooks

Let me practice at home during summer vacation

I felt so boring at that time

Other children are playing outside

I want to bury my head in writing

So I never wrote with my heart

I regret it when I grow up

I have practiced so many words

I was criticized by the teacher in the end

No pen style

Xiaohua always feels

How does the teacher write

Iwill change with it

(Typical can't sleep because the bed is crooked)

Let's chat today

Those things about handwriting

Give me a few chestnuts

handwritten refers to

Text written by hand with soft or hard pen

represents the essence of Chinese character culture

Articles published in the last issue

Many people leave messages in the background

How difficult is the typesetting of Chinese characters?

Not really

The most important thing about Chinese characters is not typesetting

It's the shape

handwriting and what we often use

The difference between fonts in computer fonts

There are roughly the following three points

varies in size

various shapes

Expressions are more varied

I want to make an effect like the picture above

First we need to use handwritten form

Express glyphs

(a word may be written many times)

We can pick out

I feel the most suitable

By scanning or taking pictures

Generate Electronic Documents

Use software for post-processing and production

Before making a handwritten lettering design

We need the final rendering of the text

The design effect has sufficient analysis and judgment

For font design

The more detailed the analysis

The rendering effect of the later glyphs will be more exciting

For example

In font design

The center of gravity is the structural center point of the entire Chinese character

can be a point

can also be a line

Xiao Hua gives you a chestnut

(the center of gravity of a single character)

The font contains the stroke "vertical"

Single-style characters with "vertical" strokes in the center

The center of gravity is in the stroke "vertical"

(the center of gravity of the upper and lower structure fonts)

The font is up and down

or top-middle-bottom

center of gravity

both upper and lower parts are required

Stay on the same vertical line

Guarantee both upper and lower parts at the same time

Vertical Justification

(the center of gravity of the left and right structural fonts)

When the glyph has a left-right structure or a left-center structure

The center of gravity of the font should make the left and right parts

on the same level

Make the Chinese characters themselves harmonious and balanced

In the entire handwriting font design

Pay attention to the details of each stroke

For font design

Every change in detail will affect the combination of glyphs

affects the expression of font emotion

so the details are important

The so-called glyph arrangement refers to

Sorting a certain number of Hanzi

A font design expression

A good font design

Often need to pass between words

Reasonable arrangement to enhance visual aesthetics

Often we need to put the text in a clear and clear

The combination and arrangement are displayed

enhance its design appeal

making it more visually appealing

Common font arrangement

There are the following four

orderly arrangement

Misalignment

disorderly arrangement

Echoing arrangement

(orderly arrangement)

This is one of the most common glyph arrangements

Highly legible and neatly arranged

It is often less error-prone when used

(echo layout)

The font layout of this arrangement

Can make words blend with each other

Take 5 characters and 7 characters as an example

Available

"up two down three"

"up three down two"

"Upper two, middle three, lower two", etc.

Glyph layout

(shuffle)

According to font design requirements

The arrangement of a group of words can also be disordered

At this time, you can ensure the overall font

When visually reasonable

Enlarge or rotate text

for emphasis

The above Xiaohua summed up the three arrangements for everyone

There is also a misplaced arrangement

You need to go by yourself

Xiaohua recommends to everyone

"Words Without Words"

Looking for insight in this new book

In this booknot only introduces

Analysis of fonts

And more about font design

Principles, Performance Elements

Design methods, practical exercises

...

one

Book Introduction

In this book, there are many methods and experiences about handwriting font design, which are the things that the author has finally retained through continuous trials and denials. There are many design methods. The author has written all his summaries into this book. I just hope that these summaries can bring some inspiration and help to beginners, so they will be satisfied.

Through this book, we can learn:The development process of fonts, the analysis and expression methods of fonts, the usage characteristics of various tools, the full analysis and explanation of different fonts, Example application of commercial fonts.

Applicable people: Beginners in font design, design enthusiasts, graphic designers, and students majoring in related design.

two

Inner page display

(Multiple pictures are coming, it is recommended to view in a wifi environment)

three

How to buy

We contacted the publishing house directly, and negotiated a group purchase price for everyone. In the case of guaranteeing genuine, we negotiated with the publishing house to give everyone a unified free shipping.

(Recognize the QR code in the picture below to purchase )

Four

Free order activity

This book was published by @People's Posts and Telecommunications Publishing House, which we have appeared in more times, so there will be no shortage of free orders. This issue will be among the serious study babies who bought this book Draw three free places~

The lucky ones who are free of charge in this issue can check it out by replying "free charge" on the WeChat public account next Saturday night~

Have a nice weekend everyone

There are good books

Welcome to recommend to Xiaohua

Xiaohua will help you negotiate a discounted price

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