Color is people's first and most direct sense of color and an irreplaceable form of communication. In today's fast-paced world, first impressions are very important.
With just a glance, you can discern the feelings that color brings, it can change thoughts and even actions, which is why designers all over the world are always researching and pursuing ways to create new and colorful visualizations of emotions for clients.
Let's take a look at the various color trends emerging in 2019:
1. Fiery red
Red was regarded by our ancestors as the color of blood and fire. In modern times, red is an attractive color, representing love, energy, passion and vitality, and is a manifestation of happiness and joy. Using just a little bit of red in your design is enough to make your design look very attractive.
2. White-neutral tone
If you find a piece of tranquility from the red of the flames, white is the best choice. White is a symbol of purity and is also a neutral color. Using white in a design has an immediate calming effect. It is soft and airy, giving people a A wonderful feeling. The purity of white is perfect for modern and elegant brands, bringing a sleek, minimal look that works well with just about any other color.
3. Earthy tones
Earth tones like these earthy tones connect our subconscious with nature and they evoke nostalgic emotions. Makes you remember a trip to the beach or the desert with the smell of freshly cut grass. To recreate this feeling for your clients, also pair with shades like green, dark blue.
4. Less is more
Just a little bit of bright color change can make the picture very visually interesting, draw people's attention to the subject matter, although the area is small, it looks very unique and brave.
5. Bold use of contrasting colors
Contrasting color is the corresponding color on both sides of the range of 120 degrees on the color circle. Many children’s shoes will be confused with complementary colors. Complementary colors are a pair of colors corresponding to 180 degrees on the color circle. Don’t forget the basic knowledge of colors. The correct and reasonable use of contrasting colors can make your picture vibrant and eye-catching.
6. So many colors
It is full of colorful colors like a playground. Combine these colors together, but you need to match them carefully. You can choose the same hue and different saturation Or shades of different brightness, or you can add the same brightness to all the shades for a more harmonious and muted palette.
7, rainbow color
High-contrast colors are great for bold looks, but sometimes you might want something a little more light and magical, and that’s when iridescent colors can come in handy.
Iridescence is an optical effect whereby certain surfaces (think soap bubbles or the back of a CD) appear to change their color when viewed from different angles. When it comes to design and fashion, this effect is growing in popularity due to its glamorous look, and it's the absolute best choice if you're looking to add a mystical, otherworldly touch to your designs, as it can be easily recreated using pastel gradients. achieve this effect.
8. Coral
We can’t talk about color trends without mentioning Pantone’s Color of the Year. It looks like in the coming year we'll be seeing a lot of Pantone 16-1546 Living Coral, a vibrant yet soft coral color that evokes warmth and comfort, optimism and joy.
Some designers may have guessed or influenced this upcoming trend by using colors very close to this hue, and now, as another sign of the return to nature in 2019, this color comes from deep under the sea. Sublimated everywhere to the surface of our daily life.
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