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360 guardian body, writing a new security system

Author: daogeziyuan • • PPT information • Views 711

, the goal of building a new security system". In order to cope with increasingly complex and changeable network security threats, 360 Guardian has proposed a comprehensive new security system. This system includes the following aspects: 1. Security techn


In recent years, with the advancement and development of science and technology, network security has undoubtedly become an important topic in the digital age. Founded in 2005, 360, with the mission of "making the world safer and better", is committed to realizing the vision of "continuously creating black technology and being an all-round guardian". It has successively launched 360 Security Guard, 360 Mobile Guard, and 360 Safe Browsing Devices and other security products.


In order to improve the recognition and specificity of brand fonts, and better convey the brand concept and product value of safety and security to users, Founder Font has created a new custom font for 360——360 Guardian Body. After the release, the customized fonts will be widely used in various businesses of 360, and in the brand promotion of online and offline multi-scenario.


Founder Typeface and the design team of 360 User Experience Center continue to communicate and improve, and transform the six core brand keywords of safety, technology, stability, efficiency, trust, and intelligence into design language , and finally presented a simple, clear, smooth and stable 360 ​​guardian body with a youthful and technological sense.





Safety protection is the belief that the 360 ​​brand has always adhered to for many years. In the design of the 360 ​​guardian body, Founder Font also took the two keywords of "safety and protection" as the basis of the design. After several times of polishing and adjustment, the 360 ​​guardian body finally presents a flat shape, taking into account the characteristics of safety and stability.



In order to prevent the strokes from being too sharp, the cutting angle at the ending point of the strokes is left aside, and the processing method of flat cutting or vertical cutting is adopted according to the different inclination angles of the strokes, which not only adapts to the different shapes of the strokes, but also Visually, it gives people a clean, stylish and concise sense of technology and stability.




The font adopts symmetrical rounding in the lower left corner and upper right corner, echoing the digital stroke design in the 360 ​​brand LOGO.






Just as the 360 ​​brand has always adhered to the core concept of smart technology, the 360 ​​guardian body also interprets smart technology and youthful vitality with its characters. The fontThe central palace is full and open, and the visual center of gravity is slightly improvedCombined with smooth geometric lines, it presents a concise and clear extraordinary temperament.



In the processing of stroke details, 360 guardian body strives to make breakthroughs and innovations, breaking the original dullness of black body, and integrating design ingenuity into the construction of glyph strokes: radicals are flexible and echo each other, reducing Saving processing makes the font more concise and clear. The strokes of the left and right strokes are replaced with tough folding pens instead of rounded curves, highlighting its tough style of technology. See micro-knowledge, the details of the strokes of 360 Guardian body perfectly interpret the font genes of intelligent innovation and technological avant-garde.



In the processing of the font structure, the 360 ​​guardian body adopts a symmetrical design, while retaining the beauty of the mirror symmetrical design, it implements the brand style of comprehensive trust, efficiency and stability.


Aiming at the application of specific characters in different scenarios, the 360 ​​guardian body has also carried out special personalized processing. On the basis of optimizing the font space layout and presenting a solid structure, the 360 ​​guardian body is endowed with a high degree of recognition and readability.






In order to serve the full ecological construction of the 360 ​​brand, the 360 ​​guard body adopts a multi-weight design, including Regular/Bold two weights, and has produced a consistent style Western characters and numeral symbols. Under the premise of ensuring the standardization of fonts, the design team of Founder Typeface has repeatedly polished and adjusted, striving to achieve the most ideal adaptation effect.



Western characters and numerals continue the style of the combination of square and circle in Chinese, retaining the curvature of the turning point Large arc design, natural and soft style, smooth lines, echoing the digital modeling in LOGO.


The handling of the details of the Western strokes is consistent with the Chinese design concept. The two ends of the horizontal strokes are rounded. When Chinese and Western are mixed, it can still maintain a highly unified visual style and create a 360 exclusive brand image.



In order to adapt to the overall characteristics of wide and flat Western characters and increase the recognition of fonts, we have personalized the design of the two letters X and K. The intersection of components is designed as a horizontal line connection. The unique design method not only elongates the visual width of the font, but also makes the angle of line inclination more natural and smooth, and adds an overall youthful and technological sense, which echoes the technological genes of the 360 ​​brand.



Considering the wide and full inner cavity of the 360 ​​guard body Western characters, in order to balance the visual width of the text and the overall reading feeling, the spacing between Western characters is relatively loose. Reasonable visual compensation enables the font to maintain a clear and easy-to-read effect when typesetting in small font sizes, providing readers with a relaxed and comfortable reading experience.





Font Application


Continuously create black technology and be an all-round guardian. In the future, as a network security operator in the digital age, 360 will promote knowledge sharing and collaborative defense in the industry through resource sharing and standard interoperability. Escort in the era of safety.


As a customized font that conveys the brand voice, 360 Guardian will also be used in various scenarios such as online and offline to strengthen users' perception of 360 brand.



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Smart Life Brand






Founder Font Customization Service


As a leader in the field of Chinese font design, Founder Font can provide customized font services according to the brand positioning and specific needs of enterprises, and create standardized special fonts for enterprises. Convey brand value through fonts. In the Internet field, Founder Font is committed to using customized fonts to more effectively enhance the brand image, integrating technology, intelligence, innovation and other Internet core competitiveness into the font gene, and using fonts to shape a new brand image.


If you or your company has custom font needs, you can consult by calling or sending email:

Custom font service hotline: 010-82531954 / 010-82531979

Email: gaoxue@founder.com.cn






360 User Experience Center Team




Founder Font Team


Technical Team

Wang Chen,Shen Chuntao

Project Coordinator

An Qianyu

Project Support

Xuanzi,Wu Haoxuan

Visual Design

Zhang Wenting, Zhai Shujie

Copy Editor

AirLi, He Xiaozhuang


-END-




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How to get the font


▲ Log in to the official website of Founder Type, download and install the "Zijia" computer client, you can download and try all fonts, free for personal non-commercial use. Commercial use: Please call 4006-516763.



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