36 Krypton learned that “Zhanku” has completed the C1 round of financing of tens of millions of yuan. The investor is Hillhouse Venture Capital. This round of financing is mainly used for technology research and development, product iteration, and experience innovation and upgrading.
Zakuol was established in 2006. It has grown from the original original designer community Zaku.com to a design and creative ecology integrating three core brands: Zaku.com, Zaku.Hello, and Z.Cool. platform.
Liang Yaoming, the founder of Zcool, told 36 Krypton that Zcool.com has gathered 15 million+ designers, illustrators, artists, and creative people so far, covering 13 design categories and covering 300+ cities around the world, " About every 21 seconds, they have a set of original content generated on Zakuol.”
Liang Yaoming, Founder of Zcool
As a one-stop genuine visual content platform under Zaku, Zhanku Hailuo was launched in 2014. It has successively been licensed by Alibaba through authorized licensed content such as pictures, videos, music, fonts, and IP. , Jingdong, Amazon, Xiaomi and more than 100,000 companies, brands and individuals provide services.
Up to now, ZKU Hailuo has sold more than 420 million genuine pictures online, with more than 200,000 daily updates, a peak of more than 600,000 pictures, more than 26 million high-definition videos, more than 280,000 pieces of music, and more than 700 fonts . These contents come from more than 500,000 creators and institutions in 160 countries and regions around the world.
In addition, Zhanku Co-Creation, released last year, is a co-creation platform under ZCool that provides creative marketing solutions for customers. Chuanghe Public Welfare Co-Creation has five major models. At present, it has cooperated with 1500+ well-known brands such as Yili, Lenovo, Xiaomi, Midea, BYD and so on.
In terms of revenue structure, in addition to the gallery copyright transactions and marketing services corresponding to Zaku Hailuo and Zaku Co-Creation, Zaku is also deploying tools and products that improve the efficiency of the company's internal creative design process.
According to Liang Yaoming, Zakuol’s current income is growing steadily, and platform designers and artists have also achieved rich returns. It is reported that since 2015, Zakuol has accumulatively paid hundreds of millions of RMB to local designers and artists. The share paid to overseas designers. And the amount is increasing year by year.”
In July of this year, Robin Li said at the Baidu World Conference: In the next ten years, AIGC (artificial intelligence production content) will subvert the existing content production mode, and can achieve one-tenth of the cost and a production speed of hundreds of times and thousands of times. Generate AI original content. Unexpectedly, a few months later, the AIGC boom was set off around the world.
In September, Zcool also developed its own AIGC product - AI Creation Lab, which can generate high-quality images within 1 minute through text input. Since the public beta, hundreds of thousands of images have been generated.
Zcool AI Creation Lab
"We will continue to cultivate in this area, and further upgrade its generation and model capabilities. In the future, it will also be communityized to form an exclusive community for AIGC learning and sharing." In Liang Yaoming's view, technologies such as the AI creation laboratory Innovative products can not only help designers improve efficiency, better focus on the creativity of art creation, but also stimulate creative inspiration.
Designers use Zcool AI Creation Lab to create part of their works
In addition, ZCool has also set up a dedicated production and research team to develop simpler intelligent design tools that integrate AI capabilities and benefit more design application scenarios. It is understood that the team is currently building a tool called Zhanku "Smart Painting".
"Even if you are not a designer, with the support of a large number of high-quality templates, convenient editors, multi-person collaboration and other functions, you can efficiently generate many operational design materials. This will be of great benefit to industries such as new media operations and marketing. Help. While serving non-design practitioners, 'Smart Painting' will liberate the productivity of designers, and those relatively simple, repetitive, and patterned design labors can be handed over to 'Smart Painting'." Liang Yaoming said.
Liang Yaoming told 36 Krypton that Zcool's "Smart Painting" will be launched for testing at the end of this year. In the future, "Smart Painting" will also be combined with existing AI technology to provide you with more convenient and useful tools and products through more AIGC and AI-assisted design capabilities.
As for the team, the founder, Liang Yaoming, is an advertising designer. He once worked for Shanda Network and Mopu, and is the architect of Zakuo's ecological system. The core management team has diverse backgrounds, and has gathered experts in the fields of design industry, Internet product operation, copyright industry, marketing creativity, and Dachang technology, and has extensive experience in design services, brand marketing, company management, and business operations.
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