Seeing this research report on the auto market of China's independent brands, I really find that people's aesthetics and design are constantly improving! No matter where we come from, we can find design skills that can be learned and borrowed from!

This data report PPT of China's own brand cars is completely worth learning for some friends who like to be low-key and connotative. In this data report PPT, it is revealed everywhere that it is simple but not simple!

If you want to see the full version of the data report PPT, it is recommended to pay attention to + luminous keywords! If this article is helpful to you, it is also recommended to forward it!

Okay, let's take a look at some tips that can make our work report PPT more advanced!

01. Title design

This cover, in addition to the good selection of pictures , the font and typesetting of the title can be described as a highlight! For example, the four big characters "Sailing a boat against the current" all use calligraphy fonts. The ink marks of this calligraphy font and the water marks left by the car driving in the water in the picture form a sharp echo!

For example, the touch of this kind of ink also gives people the ancient aesthetic feeling of power!

In addition to the splashing ink of the calligraphy font, the small golden characters and English here also play a role in supplementary explanation and modification of the entire title, increasing the layering of the title!

02. Chinese-style typography

Few people can think of cars and Chinese style , what it will look like when combined, the typesetting of the catalog page here draws on the vertical typesetting of the Chinese style, the background and pattern processing, and the color is biased towards ink tones, giving people a clearer feeling:

This kind of vertical layout can also be seen in many Chinese-style PPTs or designs:

As a reminder, the way to obtain the full version of the data report PPT is here:

03. The use of Chinese style elements

The second is the catalog page design, pattern The color tone adopts the brown tone commonly used in ancient China. The picture also uses the images of pine, stone, wild goose, and distant mountains that often appear in ink paintings. To typesetting, the overall page design is more abundant!

So, the Chinese style is not to pile up materials on the page, but to use them in an orderly manner!

04. Segmentation and use of product elements

Because this is a 2021 China Independent Brand car market research report PPT, then the elements of the car must be essential! When the designer was dealing with this data report PPT, he really used the element of the car very cleverly!

For example, in the following two pages, the elements of the car are reflected by the organization diagram on the side of the car:

For example, these two pages also use the top view structure diagram of the car, and they are placed on the left and right sides of the page, which not only increases the design sense of the page, but also echoes the whole effect:

The following pages follow the same design technique, capturing prominent features that can be used on a car, such as a steering wheel. For example, the front of the car, the rear of the car, etc.: