2019 China's Most Beautiful Rapeseed Blossom Sea Hanzhong Tourism Culture Festival Promotion Conference Held in Beijing

Recently, the launch conference of the 2019 China's Most Beautiful Rapeseed Flower Sea Hanzhong Tourism Culture Festival was held in Beijing. Zou Weinan, Deputy Inspector of the Beijing Municipal Bureau of Culture and Tourism, Li Zhaoxing, Former Minister of Foreign Affairs of the People's Republic of China, Deputy Ambassador of the Embassy of the Democratic Socialist Republic of Sri Lanka in China, Shani, Acting Chairman of the 53 Commonwealth Member States, Vice Chairman of the Commonwealth Member States, Na Yuan, Dean of Chinese Painting and Calligraphy Academy for Wives of Diplomats, Wang Bin, Director of the Regional Cooperation Division of Beijing Municipal Bureau of Culture and Tourism, Guo Keke, Co-President of Beijing China Science and Technology Innovation University, and Wen Boneng, Ph.D. of Beijing Academy of Social Sciences, attended the promotion meeting. People's Daily, Journalists from more than 20 news media including Xinhua News Agency; more than 100 travel agencies in Beijing, including China Women's Travel Agency, CYTS Holdings Co., Ltd., and Overseas China Travel Service; heads of Tuniu.com, Beijing Self-Driving Tour Association, and 6 self-driving tour groups; More than 30 foreign students from nearly ten countries including Peking University, Tsinghua University and Renmin University; the Propaganda Department of Hanzhong Municipal Party Committee, Hanzhong Municipal Culture and Tourism Bureau, Hanzhong Airport Management Bureau, Western Airport Group Hanzhong Branch and other relevant departments and units are in charge Comrades; heads of county and district governments, cultural and tourism departments, and relevant tourist attractions, travel agencies, and star-rated hotels attended the promotion meeting.

The meeting was chaired by Wu Yongshan, Deputy Secretary-General of Hanzhong Municipal Government. Li Zhaoxing, former Minister of Foreign Affairs of the People's Republic of China, Zou Weinan, Deputy Inspector of Beijing Municipal Bureau of Culture and Tourism, and Qu Zhanquan, Vice Mayor of Hanzhong City Government delivered speeches respectively. Director of Hanzhong Culture and Tourism Bureau Wang Yao announced the overall activities of the city's 2019 Rapeseed Flower Tourism Culture Festival. Zheng Qingchun, head of Hantai District Government, introduced the activities of the main venue. Zhao Suping, deputy director of Hanzhong Culture and Tourism Bureau, released the 2019 Preferential policies for tourism promotion and promotion, Hanzhong tourism image ambassadors promoted Hanzhong tourism, and 10 county and district venues also promoted special tourism products.

The atmosphere of the promotion meeting was warm, with huge beautiful pictures of the sea of ​​flowers, exquisite slides, and a real scene of the sea of ​​rapeseed flowers for guests to take pictures from different angles, showing the beautiful scenery of the sea of ​​rapeseed flowers of more than 1 million mu in Hanzhong and Hanzhong The special tourism products in spring have greatly shocked the participating media reporters and travel agency guests. According to statistics, more than 2,000 Chinese and English travel brochures were distributed in this event.

In April 2009, Hanzhong won the first place in the selection activity of "China's Most Beautiful Rape Flower Sea" held by People's Daily Online. In order to give full play to the name card role of "China's most beautiful rape flower sea", expand Hanzhong's influence at home and abroad, and promote the rapid development of the tourism industry, Hanzhong City has submitted to the provincial government for approval. Since 2010, it will be held in six Pingchuan counties in turn. Rapeseed flower sea tourism and cultural activities have been favored by domestic and foreign tourists, and have become an important tourism brand festival in our province. This year, our city will continue to hold the 2019 China's Most Beautiful Rapeseed Flower Sea Hanzhong Tourism Culture Festival. The theme of the festival is "Han Fenghuahai·True Beauty of Hanzhong". The festival is positioned as a business card of the city, a cultural platform, a grand event for tourism, and a festival for the people. The mode of operation of the festival is to adopt the mode of "government leading, enterprise participating, and sharing by the whole people". The event is sponsored by the People's Government of Hanzhong City, Hanzhong City Culture and Tourism Bureau, Hantai District People's Government, Nanzheng, Chenggu, Yangxian, Xixiang, Mianxian, Ningqiang, Lueyang, Zhenba, Liuba, Foping Undertaken by the County People's Government. The activity time is from March 1st to May 1st. The main venue is located in Hantai, Nanzheng, Chenggu, Xixiang, Mianxian, Yangxian, Ningqiang, Lueyang, Zhenba, Liuba, and Foping. branch venue. The launching ceremony of the main venue was held at 7:00 p.m. on March 15th at Hanzhong Xinghan Shengjing. After the launching ceremony, until May 1st, the main venues of Hanzhong City and Hantai District, and the venues of various counties will be held successively. The main series of themed activities and tourism and cultural activities with local characteristics.

It is understood that Hanzhong is located in the southwest of Shaanxi Province. It is a beautiful and rich basin inlaid between the Qinling Mountains and Bashan Mountains. The city governs 9 counties, 2 districts and 1 national economic and technological development zone, with a total population of 3.86 million and a total area of ​​27,200. square kilometers, it is a charming city with world characteristics, a famous national historical and cultural city, an excellent tourist city in China, a demonstration city for national ecological construction, the best historical and cultural charm city in China, the most beautiful sea of ​​rape flowers in China, a leisure city in China, and a famous Chinese cultural tourism city that influences the world , Top Ten Famous Tourism Cities with Cultural Characteristics, Top Ten Most Beautiful Towns in China, New Era•China's Best Cultural Tourism City, New Era•China's Best Tourism City with Lush Water and Green Mountains, China's Best All-Foreign Tourism Creation Demonstration City.

It has a history of more than 2,300 years since Qin established Hanzhong County. Hanzhong is the birthplace of the Han Dynasty. Liu Bang, the king of the Han Dynasty, worshiped Han Xin as a general in Hanzhong. Since then, the Han people, the Han nationality, Chinese characters, and Chinese culture have come down in one continuous line. Hanzhong is the hometown of Zhang Qian, the pioneer of the "Silk Road", and the fiefdom of Cai Lun, the inventor of papermaking, one of the four great inventions. The tomb of Zhang Qian and the "Sanyan" in Hanzhong were included in the World Heritage List, and places of interest such as the Shimen Plank Road and Wuhou Temple are well-known both at home and abroad. . The city has 1 world cultural heritage, 1 world irrigation engineering heritage, 1 national archaeological site park, 1 national historical and cultural town, and 2 traditional Chinese villages.

Here is the dividing line between the north and the south, the watershed of rivers, the main water source area of ​​the middle route project of the national south-to-north water diversion project, the hometown of the "Oriental Gem" crested ibis, the paradise of the national treasure giant panda, the habitat of rare animals such as golden monkeys and takins, and is recognized as the only place on earth. One of the best areas for latitude ecology. Hanzhong has beautiful mountains and rivers, enjoying flowers in spring, escaping the heat in summer, picking fruits in autumn, and playing with snow in winter. The four seasons have their own characteristics. The most beautiful season in Hanzhong is spring. In spring, Hanzhong is full of seas of flowers, just like a fairy tale world. In particular, more than 1 million mu of rapeseed flowers are golden and brilliant, full of fragrance, forming a wonderful long scroll of landscape and Chinese paintings. The 100,000 mu of orange blossoms, continuous cherry blossoms and pear blossoms compete for splendor and bloom, and there are also unique ancient ecliptic lotuses, beautiful peonies, and elegant and simple dogwoods. There is a romantic chapter of spring.

Relying on the rich tourism resources of Hanzhong, adhering to the development concept of "innovation, coordination, greenness, openness and sharing", and closely focusing on the strategy of "strengthening the city with cultural tourism", we will deeply implement the all-for-one tourism project, speed up the construction of high-quality scenic spots, and strengthen the construction of tourism infrastructure , and continuously improve tourism service capabilities and reception levels. The city has built 11 4A-level scenic spots represented by Zibai Mountain and Liping, 24 3A-level scenic spots and above, famous historical and cultural cities and towns in central provinces, and famous tourist towns. There are more than 30 villages and scenic spots. Qingmuchuan Ancient Town was selected as one of the first batch of small towns with Chinese characteristics, Huayang Ancient Town was selected as a national beautiful and livable town, and Zaoyuan Village in Xixiang County was selected as a national beautiful and livable village. These have added new highlights to us and become the trend of our city. A new business card for the whole country and the world. Hanzhong was included in the first batch of national tourism demonstration zone establishment units, and the Hanzhong Rapeseed Flower Festival topped the list of the top ten most popular rapeseed viewing spots in the country. Big festival".